Customer engagement drives UEM Sunrise to success

KUALA LUMPUR (Oct 30): UEM Sunrise Bhd has made it to the Top 10 of The Edge Malaysia Top Property Developers Awards, ranking at No 9 this year.

The developer was placed 10th in 2016 and the secret in being among the top 10 for the past five years is rapid customer engagement, said UEM Sunrise managing director and CEO Anwar Syahrin Abdul Ajib.

“I think what we’ve done right is that we always like to make sure that we meet customers’ expectations.

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“As a property developer, we sometimes have problems with our products such as defects but what we are trying to do is that we constantly engage with homebuyers as soon as possible to resolve the issue. The main thing here is to show sincerity,” he told EdgeProp.my.

Going on the ground is a key to customer engagement, noted Anwar, who constantly visits sale galleries to check on customers’ requests and tries his best to look into each issue.

“The market is a tough one. Homebuyers are spoilt with choices so, serving the customers became more challenging for the industry players. We need to be able to anticipate what they like or don’t like.

“I think we have created some form of uniqueness for the UEM Sunrise brand in terms of our service level and product offerings. Teega in Puteri Harbour for example, is a very unique product due to its facilities, location and the view that it commands.

“And Solaris Parq is something very exciting as well, with the facilities that we are providing in that location. People are willing to pay even though it might be pricier than other products offered in the market,” he said.

Moving forward, UEM Sunrise will continue to focus on creating exciting products as well as placemaking and community-building initiatives.

“We want to meet the holistic requirements of community living. We don’t want to give people just a place to sleep, but we would also like to give them a place to enjoy time with their children, shopping or relax.

“So, for us, it’s important to understand what the customers want and I would like to give the personal touch in the way UEM Sunrise operates by constantly improving ourselves with our customers in mind,” he concluded.

For the full report on The Edge Malaysia Property Excellence Awards 2017, read the Nov 6 issue of City & Country, the property pullout of The Edge Malaysia.