KUALA LUMPUR (Aug 3): Sime Darby Property Bhd, the country's largest property developer by land bank, saw 72% of the 24 semi-detached homes on offer at its Laman Lakeside development in Bandar Bukit Raja, Klang, Selangor taken up when it was unveiled to the public last weekend.

Laman Lakeside is part of the group’s Spotlight 8 campaign and the second residential product launched in July within the Bandar Bukit Raja township, after the Kyra two-storey link homes that were launched on July 13.

Kyra has achieved a take-up rate of 86% to date, said Sime Darby Property.

"Spotlight 8 offers customers the opportunity to purchase Sime Darby Property’s range of properties via the Weekend Superdeals and New Launches across all our townships in the Klang Valley, Negeri Sembilan and Johor," the group said in a statement today.

Spotlight 8 runs from July 13 to Sept 29, with Weekend Superdeals and New Launches happening every weekend throughout the campaign period.

The next Weekend Superdeals is happening on Aug 3 and 4 at KL East, offering freehold residential units at The Ridge, The Véo and Serini Melawati, with additional rebates from RM91,000.

Laman Lakeside features 24 units of freehold 40 ft by 80 ft and 40 ft by 90 ft homes located along a waterfront, with a built-up area from 3,106 sq ft. The units start from RM1.5 million.

"Launching a property with a price tag starting from RM1.5 million is a bold move, especially for Bandar Bukit Raja which is known for its affordable to mid-range priced products," said Sime Darby Property general manager Mohd Idris Abdullah in the statement.

"But response we received shows that demand exists for luxury homes at the township. We know that this is due to the exceptional living experience offered by Bandar Bukit Raja and its connectivity to key locations around the Klang Valley. The addition of Laman Lakeside is to diversify our offerings at Bandar Bukit Raja, fulfilling the various demands of the property market,” he added.

Sime Darby Property has 20,374 acres of remaining developable land. It has to date built 23 townships/developments that encompasses assets and operations across the Asia-Pacific region and the UK.

Sime Darby Property shares closed down two sen or 2.02% at 97 sen today, with 3.37 million shares done, bringing it a market capitalisation of RM6.6 billion.

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