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PETALING JAYA (June 23): Elmina Green Three, the latest phase of Sime Darby Property’s City of Elmina township in Shah Alam, Selangor saw 187 units or 85% of the first two phases reserved soon after their previews recently.
All 91 units under Phase 1 were taken up during a pre-launch sale through an online preview on June 6, 2020, while 76% or 96 units out of the 127 units under Phase 2 were taken up in less than 30 minutes during a public preview on June 20, 2020. The units are priced from RM709,999 and RM714,499 for Phase 1 and 2 respectively after rebates and before Bumiputra discount.
Elmina Green Three offers a total of 412 freehold two-storey linked homes with land size of 20 sq ft x 80 sq ft and built-up areas from 2,262 sq ft to 2,983 sq ft.
The developer said in a statement today that both online previews drew interest from Malaysia as well as overseas such as Hong Kong, Singapore, Brunei, and the UK. Buyers were mainly attracted by the additional fittings provided, rebates and reasonable interest rates during this period, it added.
“We were astounded that it took about 15 minutes for all Phase 1 units to be reserved. The Phase 2 public preview last weekend also drew good results with 96 out of 127 units booked. The reception towards Elmina Green Three has given us a sense of comfort in knowing that despite the current period of uncertainty, people are still interested in purchasing a property. The success of our previews demonstrates that with the right marketing strategy and better products, customers will continue to show support,” Sime Darby Property CEO (Township Development) Dato’ Wan Hashimi Albakri said.
He noted that prior to the launch of Elmina Green Three, there was a surge in the company’s website traffic, with enquiries and bookings for available Sime Darby Property projects. He believes that City of Elmina's strong brand is able to lure new and returning customers who are looking for a modern wellness living.
“The use of an online portal for bookings was a digital transformation initiative aimed to revolutionise our property buying process,” Wan Hashimi said, adding that future Sime Darby Property launches also look to utilise and benefit from the system.
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