First A&W retro concept store opens at Seventeen Mall, PJ

PETALING JAYA (July 20): A&W Malaysia has opened its latest outlet at Seventeen Mall in Section 17, PJ with a retro-themed concept. 

The new outlet was built at an investment of RM1 million. It is also the first of its kind in Malaysia as it offers a modern take on chic retro design, complete with booths and bar seats, according to A&W in media statement today.

In keeping with its nostalgic ambience, a Juke Box offers retro music for customers’ dining pleasure. The outlet is able to accommodate more than 80 customers at any given time. There is also a Private Zone area which can accommodate up to 20 people for special functions such as birthday celebrations or parties.

“We are excited to bring this new retro concept A&W. Since 1963, Malaysians have grown up with the brand, having come to love our iconic menu items including our flavourful Coneys, tantalizing waffles and refreshing A&W RB.

“We wanted to bring back the ‘good old days while at the same time cater to a younger and modern generation of consumers. While the new store will certainly have its unique appeal with the older generation, we believe that even millennials will find this store ‘instagram worthy’ and truly unique,” said A&W Malaysia CEO George Ang. 

To prioritize safety for customers and staff, proper SOPs are practiced in the outlet including extensive sanitization procedures to ensure a safe and fun dining experience during the Recovery Movement Control Order. 

In 1963, A&W made Malaysian history when it became the first fast food restaurant to open in the country. Currently, A&W operates a total of 49 outlets in the country. Following the opening of this first retro concept store, a similar restaurant with a retro look and feel is also slated for opening in Ipoh Parade. 

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