Sime Darby Property completes first Economic Empowerment Programme for B40 communities

ARA DAMANSARA (May 25): Sime Darby Property Bhd has completed its inaugural Economic Empowerment Programme (EEP) to support B40 communities living within its townships. 

In a media statement today, the company said close to 80% of the 49 programme participants residing in the Sime Darby property townships of Ara Damansara, Bandar Bukit Raja, Bukit Subang and Putra Heights in Selangor, have recorded increased income during the first phase of the 6-month programme which began in October 2020.

Sime Darby Property has collaborated with People Systems Consultancy (PSC), a multinational social enterprise dedicated to eradicating poverty, with focus on several goals under the United Nation’s Sustainable Development Goals (UNSDGs), on the programme.

Sime Darby Property’s group managing director Datuk Azmir Merican said the company will continue to support national economic recovery efforts through impactful programmes to benefit all our stakeholders, focusing more on B40 communities within Sime Darby Property’s townships

“EEP’s commendable results gives us the confidence to extend the programme at our other townships to benefit more communities. The programme has equipped the participants with social media marketing knowledge, as well as enhance their e-commerce business acumen to create a sustainable income stream which will benefit them for the long-term,” he said.

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