UEM Sunrise’s two-month campaign racks up RM228 mil in sales

PETALING JAYA (June 21): UEM Sunrise Bhd’s Signature Selection-Rendezvous in France 2016 which ran from April 1 to May 31, had generated RM228 million in sales, said its chief operating officer-commercial Raymond Cheah.

The campaign culminated in a lucky draw that saw 28 winners walk away with luxurious all-expenses paid trips to watch the UEFA Euro 2016 quarter finals, semi finals and final matches in France, as well as a grand prize winner who drove away with a Jaguar XF sedan worth RM400,000.

“The property ownership campaign offers our Trésorians (holders of UEM Sunrise’s Trésor loyalty cards) as well as our new customers the opportunity to own UEM Sunrise-developed properties in highly sought after locations at exceptional value and in return, we reward them with an all-exciting European football championship tournament that happens only once in every four years, to express our gratitude for all their support,” he said.

The campaign — which cost RM2 million — saw buyers snap up 280 units of UEM Sunrise’s properties in Malaysia’s central and southern regions, in order to be in the running for the trips to France.

The projects in the central region were Verdi “ecodominiums” (condominiums) in Symphony Hills, Cyberjaya; Serene Heights in Bangi; Residensi22 Mont’Kiara; Residensi Sefina Mont’Kiara; and 11 Mont’Kiara in Kuala Lumpur.

Down south, buyers picked up units mostly from Melia Residences in Gerbang Nusajaya, Estuari Gardens in Puteri Harbour and Noble Park in East Ledang.

“The sales were based on sale and purchase agreements signed. The buyers had to come with approved loan before they could sign the agreements,” he added.

According to Cheah, the campaign had contributed significantly to the group’s mid-year sales target of RM600 million.

Eye specialist Chandra Mohan who purchased his first UEM Sunrise property — a unit of Noble Park in East Ledang — won a pair of tickets to watch the final match, a pair of return flight tickets, a five-day four-night stay at a five-star hotel, and a guided tour to places of interest in Paris.

The 51-year-old from Johor Bahru who did not expect to win a prize said he and his wife are excited about their first trip to France.

“This is amazing. We thought we had missed the luxury cars offered during first Signature Selection campaign, but now that we have won a trip to France on the second Signature Selection campaign, we would like to thank UEM Sunrise for that. It will be a real rendezvous in France for us,” he said.

Meanwhile, 93 buyers of the developer’s projects in Australia — namely Aurora and Conservatory in Melbourne — who spent at least RM3 million, took part in a separate draw to win the Jaguar XF.

Joeanne Cheah, a housewife in her early 40s who bought a unit at Aurora, was the winner of the car.

“I am speechless and shocked to have won a brand new Jaguar XF as I never expected to win any prize tonight. When we purchased a unit of UEM Sunrise’s Aurora Melbourne Central, we did not even know that we will be in the running for a lucky draw contest,” said Joeanne.

“My husband and I have been UEM Sunrise’s purchasers for the last eight years and we are confident with what the developer has to offer thus far. We will continue to invest in the developer’s properties because we like the locations of its properties, which we feel are different from other developers and most importantly, the quality of its product offerings,” she added.

UEM Sunrise’s Cheah said the group was planning to have another similar campaign in 2H2016, and is firming up details.

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