Latest industry trends in auction and digital retail in the spotlight

KUALA LUMPUR (March 11): The Malaysian Annual Real Estate Convention (Marec’16) -- which kicks off today -- will also highlight the latest trends in the auction market and physical retail in a digital world to avoid the threat of technology advancement on its second day tomorrow.

“Auctions are no longer for just distressed properties. With the right knowledge and skills, non-distressed properties in the secondary market can be sold with style through auctions,” said Malaysian Institute of Estate Agents (MIEA) state branch chairman Lim Boon Ping of Kim Realty.

Lim noted that the rise in property prices has spurred the growing popularity of the auction market and the segment has the potential to become the preferred method of sale in the near future.

In addition, the honorary secretary of the Malaysian Shopping Malls Association, Tan Joon Kai will explore the keys to the success of a shopping mall in this digital age.

Tan, from Fair Star Shopping Sdn Bhd, will cover topics such as the art and science of securing the right branding as well as tenant re-mix for the malls’ target market.

Lim and Tan will be speaking on their respective focus areas tomorrow, together with Malaysia Property Incorporated’s Veena Loh on “Real estate agents role in the international market,” and “Usage of social media to boost real estate agents,” by FJP Marketing Dr Frank J Peter.

Today’s session features presentations entitled “Global and Malaysian Economic Outlook of 2016,” by Malaysian Rating Corporation Bhd’s Nor Zahidi Alias (pictured) and “Seeking the Right Investment in Challenging Times,” by Axis Reit Managers Bhd’s Siva Shanker.

Marec'16 has the theme entitled “Elevate To Differentiate” and is being held at Connexion @ Nexus, Bangsar South, Kuala Lumpur.

If you cannot make it to the event, follow TheEdgeProperty.com for coverage of the talks.

Marec’16 ends tomorrow.

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