Nippon Paint showcases nine new colours for 2016/17

KUALA LUMPUR (April 18): Nippon Paint Malaysia Group showcased its second “Trend Beyond Colours”, which features nine key colour palettes, that are forecasted to drive utilisation across various industries and applications in 2016 and 2017.

The nine trend colours were curated and handpicked by over 50 design professionals, colour experts and enthusiasts from all over the Asia Pacific region, including Malaysia, Singapore, China, India, Hong Kong, Thailand, Taiwan, the Philippines and Japan, at the Asia Pacific ChromaZone Colour Forecasting Workshop 2015 in Japan earlier last year.

“As the total coatings expert, Nippon Paint continuously pushes the boundaries of paint and colours to pioneer and redefine the Asian palettes, inspiring consumers to re-think paint and re-create possibilities on all surfaces,” said Nippon Paint Malaysia Group managing director Yaw Seng Heng.

He said colours form a very big part of the Asian culture and Asia is one of the fastest-growing continents in the world.

“This further reinforces the reason why it is important that Asia forms its own unique colour palettes to drive the trend in terms of colour application or expressions.”

Nippon Pant has unveiled three colour themes – “We Are One, “New Eco” and “Wonder-Lust”. Each theme features three unique colours, allowing consumers to explore and express their imagination.

The first series, “We Are One”, features modern colours reminding how new age technology and social media are constantly affecting our lives. The palette features Founder Blue (NP PB 1527D), Gray Knight (NP N 2001T) and Green Tuft (NP BGG 1666A), accentuating people’s connection in a world without boundaries where digital devices are an indispensable part of our life today.

The second series, “New Eco”, celebrates the wonders and simplicity of Mother Earth.

The palette reinterprets Asia’s captivating nature, from the vintage soul of Asia to the serene oceans and mighty volcanoes personified by its three colours, Tavern Buff (NP N 1867P), Lush (NP BGG 1605T) and Volcanic Black (NP N 1918A).

The third collection, “Wonder-Lust” embodies today’s “YOLO” or “You only live once” culture as it explores one’s discovery for the perfect balance in life through our continual search for new interests, hobbies, experiences and adventures.

The lively colours featured are Being Peach (NP YO 1219T), Fast Car (NP AC 2076A) and Blue Lullaby (NP PB 1550P).

“To create these palettes, we have analysed the effects of colours and how behaviour is influenced by colour, fashion, retail performance, lifestyle trends and culture in today’s world. Nippon Paint’s Trend Beyond Colours will inspire consumers to create their own designer styles drawing on the three themes handpicked by our designers,” Yaw said.

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