Sime Darby Property launches mobile app

ARA DAMANSARA (March 7): Sime Darby Property Bhd has launched the Sime Darby Property Mobile App, a new mobile application that will feature information on its projects -- such as prices, specifications, and layout –- as well as the latest property news, developments and activities, said the group in a press statement today. 

The new mobile app is set to be a convenient and effective marketing channel for customers especially in the current challenging property market, said Sime Darby Property’s managing director Datuk Jauhari Hamidi (pictured).

“The new mobile app will offer eye-catching interface such as a virtual tour of selected properties which will strengthen the public’s awareness in the country and beyond Malaysia of our properties,” he added.

Meanwhile, new and existing Sime Darby Property customers will be able to manage their property portfolios via the mini dashboard available under the “My Account” function where they can view billings, statement of accounts and report defects of their current property.

According to Jauhari, the mobile app was also developed in line with the group’s strategy to approach its Gen-Y customers who are early adopters of technology and make up the pool of young professionals, and potential customers of their products.

“This new marketing strategy complements the traditional push marketing strategy and offers a new customer centric experience,” he added.    

The new Sime Darby Property Mobile App is available for both iOS and Android platforms and can be downloaded for free via the App Store or Google Play.

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