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Developer Myra's efforts pay off, recording 65% first-timer homebuyers

KUALA LUMPUR (June 15): Pioneering developer, Myra is realising its efforts to make a difference in the industry as 65% of its homebuyers are first-timers.

According to a statement, Myra aims to provide an easy home buying journey for first-timers - a risk worth taking in the organisation's pipeline.

“If every developer wants to play it safe, then who is going to care for the people who truly need it the most?,” asked Myra General Manager (Sales and Marketing), Wendy Lim.

“We see Gen X as a generation that is mainly a part of the investor market, causing many other developers to build properties that first-timers are not able to afford.”

Myra wants to develop a relationship with customers, together with visual and verbal direction that are casual, conversational and personal while having the balance of being trustworthy and telling relatable homeownership stories.

A prominent aspect of Myra's branding are the quirky graphics that catch the audience's attention and maintain engagement even when unfamiliar facts come their way, making Myra the go-to resource on all things homeownership.

Due to the Covid-19 pandemic, Myra has taken extra steps to further digitise its consultation processes, including virtual tours of show units, routes and roads around town. Even the bookings, loan applications as well as Sales and Purchase Agreement signing processes can be done online without hassle.

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