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City & Country: Titijaya’s H20 offers aquatic living

Lim says H20 will have a signature ice-cube façade that will make it easily recognisable even from a distance

IMAGINE yourself swimming alongside fishes of all shapes and colours in, of all places, a pool. Offering this unique concept is Titijaya Group’s Haus-2-Own or better known as H20 Residences in Ara Damansara.

While it will use huge LCD screens in the pool to create the surrounding marine life, the effect will come a close second to the real thing, says Charmaine Lim, director of Titijaya.

As the name, which is the chemical formula for water, and its centrepiece swimming pool suggest, the 6.04-acre freehold commercial development will have an aquatic theme.

“Nowadays, most projects have a theme. So we were trying to come up with something that can set our development apart from the others,” says Lim.

To gain a better idea of what facilities could be included in a development with an aquatic theme, Lim flew to Singapore to study some projects.

“We found the idea of an aquatic theme attractive. Our landscape consultant also loved the idea, did some research and came up with what we have now,” she shares.

The result is a development with water-based facilities, which will give it the feel of a water theme park and aquatic spa. Apart from the main swimming pool, the other water-based facilities will be a hydro spa pool, a wading pool with water slide, an aqua gym, a children’s fun water play area, a waterfall feature roof, a children’s water playground and a floating cabana and pavilion.

Other facilities will include a reading area, a herb garden, a sunken garden with aromatic planting, an open lawn, a BBQ pavilion, a skateboard play area, a sculpture climbing wall, a maze pole park, a jogging track/bicycle lane and a putting green.

“Of course, it would be nice to have a real aquarium in the swimming pool but we are concerned about the long-term maintenance. And we try to keep the maintenance fees low,” says Lim.

H20 will comprise three blocks of serviced apartments and one block of small office/home office (SoHo) units. Block A will have 240 units, block B, 300 units, block C, 345 units and the SoHo block, 495 units. The first block will be launched in December and has three layouts with build-ups ranging from 750 to 1,000 sq ft.

Lim says H20 will also have a signature ice-cube façade that will make the development easily recognisable even from a distance.

The project has a gross development value (GDV) of RM572 million. Titijaya expects to start construction next year and the whole development will be completed in 2019.

A vibrant place
H20 sits on elevated land along the Sultan Abdul Aziz Shah Airport road and close to established areas in Petaling Jaya such as Tropicana, Damansara Utama, Damansara Jaya, Bandar Utama, Kelana Jaya and Subang.

“Our location is vibrant and visible. We are surrounded by commercial centres such as Oasis Ara Damansara, Citta Mall and the almost completed Tesco hypermarket. It’s well connected and it’s an area most owner-occupiers and investors are looking at,” says Lim.

H20 is also within walking distance to two upcoming light rail transit stations — Lembah Subang and Ara Damansara.

“I think the whole concept and the layout of the development and units will appeal to homebuyers. We have two levels of facilities — ground floor and seventh floor — and we try to incorporate more green areas and facilities. With these, it allows the residents to interact with one another,” says Lim.

Apart from its aquatic theme and location, Lim believes that H20 being a freehold development adds to its appeal.

The 6.04-acre H20 will have an aquatic theme

With an indicative price of RM570,000 onwards, she says the target market is first-time homeowners, young families and executives. The three layouts offer a selection of two-plus-one rooms to four rooms with two bathrooms each.

“We are looking at young executives who work nearby and those with parents staying nearby. These are owner-occupiers. We are also looking at investors because the area has mostly landed properties and the prices have risen very high. A link house now costs about RM1 million. Our price is suitable for them and for those who want to start a family,” Lim explains.

“When the space is small, people often questioned where they can put their things or house family members. But even our 750 sq ft has two-plus-one rooms. It’s perfect for a small family. The parents will occupy one room, the kids in another and you still have room for storage or a study.”

In line with its aquatic concept, all inward-facing units will have a water view to create the right ambience. This will come in the form of a swimming pool, a wading pool and streams. The outward-facing units will have views of the Saujana Golf and Country Club and Ara Damansara.

“We are quite positive about the launch as the number of registrants has been encouraging. Our pricing is within a comfortable level, so those in our target market will look at H20 if they want to own a property here,” says Lim.

So far, H20 has received about 8,000 registration of interest.

“For those who have registered their interest, we will be giving a 5% discount and offer a partially furnished package, which will include items such as kitchen cabinets and electrical appliances and the installation of air conditioners and plaster ceiling,” adds Lim.

In the pipeline
Titijaya plans to launch the 14.72-acre [email protected] after H20. The project, which has a GDV of RM214 million, is situated within the Taman Melawati area. Surrounded by 2.5 acres of natural greenery, [email protected] will be a gated and guarded low-density development with a hilltop cityscape view. It will be developed in two phases.

It will offer 51 units of four-storey courtyard villas and 52 units of three-storey semi-detached villas with build-ups ranging from 4,202 to 6,502 sq ft. The starting indicative price for the courtyard villas is RM1.74 million, while the semi-detached villas start from RM2.6 million.

Next in the pipeline is a 60-acre integrated development in Shah Alam, Selangor. Comprising a shopping mall, a hotel, serviced apartments and offices, it is scheduled to be launched in mid-2014.



This article first appeared in The Edge Malaysia Weekly, on October 28, 2013.

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