Crown’s latest project to be a landmark building

SYDNEY: Crown International Holdings Group Ltd’s award-winning development, the 301-303 Botany Road Zetland at Sydney’s new Green Square precinct in Zetland, will be Sydney’s new landmark. The 20-storey development was designed by Koichi Takada Architects and is situated in the heart of Green Square, which is part of an A$8 billion (RM24 billion) redevelopment project.

“Our Green Square site is a unique opportunity for Crown Group to create a world-class development with architectural significance,” said group chief executive officer Iwan Sunito. “It will be a landmark building within the new Green Square Town Centre.”

The 301-303 Botany Road Zetland features 39,400 sq m of floor area, 5,000 sq m of ground floor retail precinct and 416 residential units.

Crown won best concept design for this development at the 20th Annual Urban Development Institute of Australia (UDIA) NSW-hosted Austral Bricks Awards for Excellence at the Star Casino.

The striking design which features two intertwined loops that connect the public and residential space caught the eye of judge Laurie Rose, who has 40 years of experience as an urban engineer.

“There are very few distinguished buildings which proclaim one of Sydney’s most ambitious town centre initiatives and while this project is still taking place, it is clear this development will do just that,” said Rose.

Sunito said that the UDIA NSW award recognised the company’s dedication and hard work to create an innovative design concept for the site.

Ground works for the development will commence in early 2015 and it is expected to attract 40,000 new residents and 22,000 new workers by 2030, said Sunito.

The striking design features two intertwined loops that connect the public and residential space.


This article first appeared in The Edge Financial Daily, on August 15, 2014.


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