Equine's RM1b da:mén development

PETALING JAYA: A new mixed development with a gross development value of RM1 billion is coming up in the USJ area in Subang Jaya, Selangor. The project by Equine Capital Bhd will consist of serviced apartments, shop offices and a mall.

The project, known as da:mén (meaning "the Gateway" in Mandarin), is located at the intersection fronting Jalan Kewajipan and Jalan Subang Permai spanning approximately 8.98ha of freehold land.

The project is a joint development between Revenue Concept Sdn Bhd as the land owner and Equine Park Country Resort Sdn Bhd, a wholly-owned subsidiary of Equine Capital Bhd, as the developer.

Equine Capital chairman Datuk Seri Tengku Ahmad Shah ibni Almarhum Sultan Salahuddin Abdul Aziz Shah told The Edge Financial Daily that  the community-centric development will be built in two phases with completion in 2014. The first phase will be the commercial component made up of the retail mall and shop offices while the second phase will be serviced apartments.

The 400, 000 sq ft mall, spread over seven levels, will sport a different theme for each level — Beauty Kingdom, Health & Fitness, Beauty & Wellness, Fashion Add Ons, Technology, Travel, Toys & Track; and Entertainment & Leisure. According to Tengku Ahmad Shah, tenant interest has been overwhelming, especially for the F&B component of da:mén which will feature an open-air boulevard for alfresco dining, bistros, cafes and delis.

He said Food Republic, run by the Singapore-based BreadTalk Group, has signed on as the key anchor tenant of the F&B segment. Joining Food Republic are several other major F&B chains with operations within the region, some making their first foray into Malaysia. A premium supermarket has also signed on.

The serviced apartments comprise two 23-storey towers complete with a dedicated facilities deck including infinity-edged pools. There are 480 units offering five layout choices with built-up areas ranging from 723 sq ft to 1,100 sq ft. Prices are from RM350,000 onwards.

The shop offices front two major roads — Jalan Kewajipan and Jalan Subang Permai. The 68 units are made up of two, five and six-storey units, and like the serviced apartments the shop offices will be connected to the rest of the development. The serviced apartments and shop offices which are open for registration, have received overwhelming response with 80% of the shop offices already taken up.

da:mén is surrounded by established residential and commercial developments, and is within close proximity to medical centres and colleges. "This makes it a ready catchment for 1.2 million middle to upper-middle class residents within 20 minutes drive from the entire Subang Jaya-USJ community. The project is also close to a proposed station of the Light Rail Transit (LRT) extension line into Subang Jaya," said the developer. The project will be launched on Saturday by Selangor Mentri Besar Tan Sri Abdul Khalid Ibrahim.

An artistic impression of da:mén.

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