Free trip to London for Ludwigia purchasers

PETALING JAYA: Purchasers of S P Setia Bhd’s semi-detached Ludwigia homes in Setia Eco Glades, Cyberjaya, are being offered a 6D/4N trip to London to view its iconic Battersea Power Station project. To be entitled to the trip, they would have buy the homes by Feb 28.

The company is also offering buyers a developer interest bearing scheme, free legal fees and disbursements as well as loan agreement stamp duty.

Setia Eco Glades Sdn Bhd CEO Koe Peng Kang said the promotion is part of the cross selling within the group. “We hope our purchasers at Eco Glades may also be interested in Battersea as some of them are working for multinational companies. We always conduct different promotional campaigns from time to time. We gave free trips to Paris last year, as well as trips to Bali as part of one of our launches two years ago,” he added.

The first phase of the Battersea Power Station project, known as Circus West, has a GDV of about £900 million (RM4.26 billion) and it was opened for sale early this year. There will be a total of 800 apartments, suites, townhouses and penthouses built across eight buildings over the first phase, with a total of 990,000 sq ft allocated for the residential properties.

A studio unit is tagged from £338,000 while a one-bedroom apartment is priced at £423,000, two-bedroom unit at £613,000 and three-bedroom unit at £894,000. Another 110,000 sq ft of space has been allocated for commercial properties.

The project is being undertaken by a consortium comprising S P Setia, Sime Darby Bhd and the Employees Provident Fund.

Setia Eco Glades, with a GDV of RM3 billion, spans 268 acres and is situated just next to the 400-acre Cyberjaya Lake Gardens. It is a joint venture between S P Setia and Cyberjaya master developer Setia Haruman Sdn Bhd on a 70:30 basis. The whole township is made up of eight “islands” surrounded by the “mainland”.

The concept and theme is “Eight islands, eight fountains and eight heritages”. It is S P Setia’s fourth eco-centric project, the first being Setia Eco Park in Shah Alam in Selangor, EcoLakes in Vietnam and Setia Greens in Penang.

According to Koe, 46 Ludwigia two-storey semidee units are up for sale in the current phase known as Lepironia Gardens.

“Lepironia Gardens is named after a water plant native to the site. Lepironia is a slender reed that can prevent erosion by stablising the base of the ponds. It also absorbs toxins and heavy metals in the water.

An artist's impression of the semi-detached Ludwigia homes in Setia Eco Glades.

“Lepironia Gardens is therefore created to naturally purify its many water bodies while providing crucial shelter for small birds and fish.
“We are planning the next launch at Lepironia Gardens within the third quarter of this year. We’re looking at an estimated 10% increase in price,” he told The Edge Financial Daily.

Currently priced from RM1.57 million, Ludwigia homes have built-ups of about 3,253 sq ft.

Other current launches at the development such as Liu Li Gardens, which consists of two-storey linked villas (priced from RM1.04 million) as well as bungalows, semidees and linked villas located in the Charm of Nusantara “island” priced from RM2.4 million, RM1.8 million and RM1.2 milion respectively, have all been fully sold. Setia Eco Glades was first launched in August last year.

Koe said Setia Eco Glades combines residential luxury with eco-consciousness with its beautifully landscaped neighbourhood parks, gardens and clubhouses within a gated and guarded environment.

“The master plan design was conceptualised based on the Green Building Index (GBI) certification criteria. As a result, all homes and community facilities in Setia Eco Glades are GBI certified to be sustainable. Some of the green features we have incorporated to reduce our carbon footprint include the Building Integrated Photovoltaic Panels and Rainwater Harvesting System which all the houses feature, plus the usage of eco-friendly paint,” he added.


This article first appeared in The Edge Financial Daily, on February 22, 2013.