IKEA’s smales Club for kids launched

PETALING JAYA:  Swedish home furnishing company IKEA Malaysia has opened a new play club, called småles Club, for children aged four to 10 years old.

Launched on May 19, members of the club will become citizens of a fictitious “Quingdom” called Småland. They will get their own passport and earn dållars in Smålish currency during each visit to redeem special merchandise and participate in-house activities, events and more.

“The småles Club is more than just an initiative to ensure that kids enjoy themselves at the IKEA store. It is also designed to educate kids on real world issues such as the value of money and conservation, and the virtue of caring for the community and environment,” said Yeong Tze Kuen, deputy regional marketing manager of IKEA.

To encourage the kids to recycle, they can earn green credits which they can exchange for dållars when they bring old newspapers to IKEA for recycling. These newspapers will later be re-used at the wrapping stations at the IKEA store. From May 9 to July 10, members can earn three green credits instead of one green credit for every 5kg recycled.

An IKEA staff showing a member how to endorse a Smaland passport.

Members also have the chance to participate in community events and campaigns. Some events to look out for include a contest to name the ladybug icon and the Småland Christmas Bazaar, where kids run their own businesses and be little entrepreneurs for a day.

Once a child turns 11, he will have a free birthday cake to celebrate his coming of age. Malaysia is the third country in the region after Singapore and Thailand to have its own småles Club.

This article appeared on the Property page, The Edge Financial Daily, June 8, 2012.

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