Setia City Mall launches green campaign

PETALING JAYA: Setia City Mall, a green retail development in Setia Alam, Shah Alam, recently launched its “Love Green, Begin” campaign in support of Earth Hour.

The campaign aims to educate shoppers on the importance of sustainability and how sustainability features implemented in the mall helped it reduce its carbon footprint. Setia City Mall is a certified green building, having received the Green Mark Gold by Singapore’s Building Construction Authority and Malaysia’s Green Building Index’s provisional silver.

Launched on March 21, the campaign comprises daily weekday sustainability tours for the public from March 15 to 25. Shoppers can register for the tour at an exhibition booth that showcases Setia City Mall’s environmental sustainability efforts.

During the tour, shoppers will learn about the mall’s green initiatives including the use of efficient fixtures and fittings; low emissivity glazing to reduce heat; the implementation of an integrated building energy management system; the adoption of rainwater harvesting; a good waste recycling centre and the introduction of the Green Lease to engage tenants in its sustainability efforts.

A number of sustainability awareness activities are taking place this month and in support of Earth Hour, the mall will switch off all main lights for one hour tomorrow.

The 'Love Green, Begin" exhibition booths at Setia City Mall.

According to Setia City Mall general manager Philippa Holmes, in the lead up to Earth Hour, the mall has been actively engaging its shoppers to educate them on the importance of sustainability and to provide recycling tips they can adopt easily.

“We have also received tremendous support from tenants for our ‘Love Green, Begin’ campaign, many of whom are active participants,” she said in a press release.
Setia City Mall is jointly owned by S P Setia Bhd and Lend Lease managed fund, the Asian Retail Investment Fund.

The mall opened in May 2012 and offers over 740,000 sq ft of net lettable area with 240 retailers spanning four levels. Key retailers include Parkson, Golden Screen Cinemas, Fitness First, H&M, Daiso and Harvey Norman.

This article first appeared in The Edge Financial Daily, on March 22, 2013.