Sime Darby Property Lifestyle Collection records RM800m in sales

KUALA LUMPUR (July 11): Sime Darby Property (SDP) Lifestyle Collection has recorded a total gross sales value of close to RM800 million since the campaign was introduced.

In a statement Wednesday, Sime Darby Bhd group chief operating officer and SDP managing director Dauk Abd Wahab Maskan said the Sime Darby Property Lifestyle Collection had positioned the Company as the brand for township development.

“It also showcased our direction moving stronger into the journey of innovation as an integrated property company going into commercial centres, niche mixed products, Transit-Oriented Development (TOD), themed townships and lifestyle-enriching residential products. Do look out for us,” he said.

Abd Wahab said demand for both residential and commercial properties that give value to buyers remains robust.

He said the results of the Sime Darby Property Lifestyle Collection clearly showed that the company’s offerings had hit the right chord amongst home buyers and investors.

“We offer them quality and innovative properties at a price that gives them investment opportunities and value creation. Further to that, the sustainability features provided added value for money and created a sense of pride”

“Our new strategic direction will be defined by our products, where quality, timely delivery of value and optimal returns are the hallmarks.”

Abd Wahab said SDP’s products that were launched during the campaign saw an impressive 80% take-up rate within the 2½-month period.

Some launches even realised a 100% take-up rate within this period, he said.

These included Aster Grove in Denai Alam, Delora homes and 11 Avenue commercial development in Bandar Bukit Raja.

“In addition, the campaign also helped shine a spotlight on our existing properties on sale in the market. Out of the existing properties in the market before the campaign, phases that were sold out included Maple Terrace and Willow Park in Denai Alam, Isola in Subang Jaya, Davina II & III in Nilai Impian and Impian Avenue commercial development in Nilai Impian,” he said.

During the Sime Darby Property Lifestyle Collection campaign, well over 20,000 visitors were recorded across the developer’s sales galleries as well as at its exclusive Property Showcase in Oasis Square, Ara Damansara and at the Pavillion Shopping Centre, Kuala Lumpur, he said.

From this, over 6,000 individuals registered their interest to purchase a Sime Darby Property home.