Symphony Heights targets phase 3 launch in 3Q2010

KUALA LUMPUR: Phase 3 of Symphony Heights’ high-rise residential development is targeted for launch in the third quarter of this year.

According to its marketing manager CH Loh, the company aims to first push sales of phase 2 to hit the 70% to 80% take-up mark before launching phase 3. Among efforts in the pipeline to increase sales are to package the apartments with other benefits for potential buyers.

Symphony Heights is developed and built by mainboard-listed property developer Hua Yang Bhd and is located in the Selayang area – a mixed area in terms of racial composition, Loh told Malays and Chinese have made up the bulk of the buyers in the development so far.

The company’s latest launch for its phase 2 on Feb 20 pushed take-up rates from 50% to 60% over the weekend, Loh added.

The weekend launch also boosted take-up rates for Symphony Heights’ phase 1 from 80% to 90%. Loh said he was “quite comfortable” with the take-up rates so far.

Phase 3 of the serviced apartments will offer 183 of the same type of units as phase 2, perhaps only with a “better view”, Loh said.

Phase 2 consists of 219 units -- there are two types of apartment units with built-ups of 1,144 sq ft and 1,246 sq ft, costing about RM240,000 and RM257,000 respectively, (bumiputra prices).

Symphony Heights is a leasehold residential development with a tenure of 99 years. Total gross development value is RM220 million on a 2.97-acre site.

Symphony Heights is accessible via the Middle Ring Road 2 and Jalan Kuching in Kuala Lumpur. The high-rise residential development is located less than 1km from the old and new pasar borong, opposite Giant Batu Caves, and near the Batu Caves roundabout.
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