news’s 'Home Sweet Home' fair kicks off

Home Sweet Home The Curve property

PETALING JAYA (July 22): The four-day’s “Home Sweet Home” fair kicked off today with the aim of helping the public make better decisions via the free tools on the one-stop property portal.

“We are here not just to promote but to promote the importance of property investors being aware of free information, which could help them make better decisions,” said The Edge Communications Sdn Bhd and The Edge Property Sdn Bhd managing director Au Foong Yee. 

The "Home Sweet Home" fair is held at The Curve shopping mall in Mutiara Damansara from 10am to 10pm from today to Sunday, July 26.

Besides introduction and an experience booth, the fair will also feature Malaysia’s top 10 award-winning developers, all of whom will be on hand to present a range of properties and deals at various price points. They are Gamuda Land, IJM Land Bhd, IOI Properties Group Bhd, Mah Sing Group Bhd, MKH Bhd, Sime Darby Property Bhd, S P Setia Bhd, Sunway Bhd, Tropicana Corporation Bhd and UEM Sunrise Bhd.

Malaysian Institute of Estate Agents (MIEA) representatives will also be present to promote the importance of dealing with only registered agents.

Au added that this is the first of three roadshows planned following the launch of on May 7. The next one will be in Penang’s Gurney Paragon Mall (Aug 7 to 9), followed by the last one in Johor Bahru City Square (Oct 9 to 11).

“We are hoping to reach out to as many people as possible [via roadshows], especially those who are not aware of what is all about yet. It is worth to know that this portal is an inclusive website and it’s absolutely free,” she said. was first introduced during The Edge Investment Forum on Real Estate 2015 on April 25. The portal has been positioned as a “one stop centre for anything and everything on property” and is accessible via a web browser as well as IOS and Android mobile apps.

Among the free features of is The Edge Fair Value, an algorithm-generated indicative value based on the most recent real transacted prices; advance analytics by area and property type on price per square foot, absolute price, historical price and transaction volume; advance analytics based on projects – sale transactions, asking rental, surrounding amenities and comparison with nearby projects; hot spots tracker that tells you what is trending; proprietary news, research and Feng Shui consultation; and free property listings.

The fair is a family-friendly event. There will be games for adults who can also test-drive a fleet of luxury cars, courtesy of its official car partner BMW Malaysia, which had recently launched the BMW 2 series Active Tourer and Gran Tourer.

Children, meanwhile, will be able to partake in the numerous activities lined up including colouring contest and clown acts.

Related story:
Prices going through the roof? The Home Sweet Home Fair shows you how to buy that property
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