Best Western to debut in Krabi, Thailand

PETALING JAYA (Dec 17): Best Western Hotels & Resorts has set another milestone in Asia — Hula Hula Resort & Spa located in Krabi has now been rebranded as the Best Western Hula Hula Ao Nang Resort.

The resort offers 76 rooms with sea, pool or garden view from the balcony. Some rooms even have the luxury of direct access to the resort’s lagoon-style swimming pool.

The resort also features a selection of dining options, including an authentic Thai restaurant, while leisure facilities include a bar, an outdoor pool and sunbathing terrace, spa and massage services, and a fitness club. The resort will be able to host business and social events in its function room which can accommodate up to 150 people.

“With its spectacular scenery and wealth of natural assets, Krabi has always been one of Asia’s premier tourist destinations,” said Olivier Berrivin, Best Western’s managing director of International Operations for Asia.

He added that Best Western had been seeking an opportunity in this desirable destination and was delighted to find this resort in the heart of Ao Nang.

“Guests will love the open, tropical nature of Best Western Hula Hula Ao Nang Resort, and how easily accessible it is to the area’s main tourist attractions. I am confident this resort will become an excellent addition to our growing Asian portfolio,” Berrivin said.

The agreement also forms part of a major expansion strategy for Best Western in Thailand. Earlier this year, it inked a landmark deal for three hotels in Pattaya and Hua Hin, comprising more than 4,000 rooms.

This month, Best Western unveiled plans to launch a new flagship property in Bangkok — Best Western Premier Montien Riverside Hotel. In addition, the group will introduce its trendy Vīb concept to Bangkok in the coming years.

These properties are in addition to Best Western’s existing collection of hotels and resorts in Thailand, covering Bangkok, Phuket and Buriram.