PETALING JAYA (March 25): Titijaya Land Bhd is looking to launch mixed development 3rdNvenue in Jalan Ampang in the third quarter of 2017. It is set to be completed in 2022.
Located on a 6.06-acre of freehold land in Embassy Row, 3rdNvenue has a gross development value of RM2.1 billion and offers 2,500 units of serviced apartments, Small-office Home-office (SoHos) and retail lots in four towers of between 42 and 48 storeys.
The serviced apartment units will have built-ups of 430 sq ft to 1,110 sq ft. Facilities for the project include swimming pool, wading pool, gym, Jacuzzi, sauna, business lounge, BBQ lounge, sky dining, nursery, entertainment room and multi-purpose hall. Prices start from RM800 psf.
“The target market for 3rdNvenue is the younger generation, mostly professionals and entrepreneurs, aged from the late 20s to 40s. The demand for affordable properties has gone up tremendously following the rapid increase in prices.
“With its attractive pricing, modern industrial design and vibrant colour scheme, 3rdNvenue can capture the attention of the target group as it aptly fits the needs of young people and their lifestyles,” said Titijaya Land executive director Charmaine Lim.
She told City & Country that the developer is hoping to capitalise on the 3rdNvenue’s strategic location and affordable pricing. To date, the group has opened 800 units for previews and all have been booked.
“Based on our previews, we find that prospective purchasers are mostly young professionals. Some customers even queued up as early as 4am to make a booking. This is encouraging as it shows there is demand for this type of development. The facilities are designed to appear trendy and attractive to owner-occupiers as well,” said Lim.
The development also offers multi-tier security systems and is situated about 1km from Gleneagles Medical Centre and Great Eastern Mall. Other nearby amenities include the Jelatek and Datuk Keramat light rail transit stations, Sayfol International School, Raffles Laselle International Design School, The Royal Selangor Polo Club, Ampang Point, Ampang Park Mall and Suria KLCC.