Team Pantheon wins Lafarge Happiness in the City truck design contest

PETALING JAYA (Aug 20): Lafarge Malaysia has announced the winners of its Happiness in the City truck design competition today. 

The competition was held in conjunction with The Happiness in the City campaign which kickstarted with TheEdgeProperty.com-Lafarge Happiness in the City Index 2017 survey to engage urban residents by garnering their views on the ideal city of the future and to gain better insights into the key areas for better city living especially in three major urban areas in Malaysia – Klang Valley, Penang and Johor Bahru.

The survey received close to 1,800 respondents from the Klang Valley, Penang and Johor Bahru.

After the survey was conducted, the truck design and painting competition was rolled out among students from local universities and colleges. Judges shortlisted 14 entries to be painted on Lafarge cement tankers and concrete trucks.

The 14 shortlisted designs were from 10 teams, namely the Chin Family from Universiti Teknikal Malaysia Melaka, Ji Xiang Ru Yi also from Universiti Teknikal Malaysia Melaka, Uuhoo the Unicorn from University Utara Malaysia, T Art from Universiti Tunku Abdul Rahman, Bowtuckle from Multimedia University (four designs shortlisted), Illustration Room from Limkokwing University, Zenu from Universiti Teknologi MARA (two designs shortlisted), Simple2 from Universiti Sains Malaysia, Team Pantheon from Universiti Kebangsaan Malaysia and Caterbillar from Taylor’s University.

The painted trucks were open for a two-week online voting period from Aug 1 till Aug 15, 2017. The winners were picked based on 60% online voting, 30% judges' marks and 10% on timeliness and safety compliance during the painting sessions.

The champion was Team Pantheon who walked away with a total of RM3,000 cash. Their design "Positive Energy" featured bright and cheerful colours signifying the advancement of cities into the future. Meanwhile, runner-up Team Simple2 with their design themed "La La Land” received RM2,000 and third place winner Team Illustration Room with their design "Circle of Nature" received RM1,000.

The Fans’ Favourite Choice special recognition was also presented to the top three teams with the highest number of online votes - they were Team Pantheon, Team Ji Xiang Ru Yi and Team Illustration Room.

Lafarge Malaysia’s president and CEO Thierry Legrand said at the prize giving ceremony today that this inaugural competition for cement tankers and concrete trucks in Malaysia and the effort to spread happiness in the city would not have been possible without the talent and passion of the creative and youthful participants.

“Congratulations to the winners and well-done to all finalists. 

"The trucks will continue making their rounds on the roads going about their daily tasks until the end of this year, so keep a lookout for your dose of #happinessinthecity for the day and tag us on social media."

"It was not easy to pick the 14 designs, and we hope this step by bringing the trucks around the city will spread happiness to those who see them," said Legrand.