indepth

All about value

How could a development add value for its residents and the community it is located in? For property developer Mah Sing Group Bhd, the answer lies in adopting sustainability practices that cover social, environmental and economic factors.

Mah Sing Group founder and group managing director Tan Sri Leong Hoy Kum says a good development should enhance its occupants’ health and comfort, minimise the strain on local utilities and infrastructure as well as improve the quality of life not only of its own residents but also of the neighbourhood.

Environmentally, the company aims to enhance and protect biodiversity and ecosystems, reduce water usage, as well as conserve and restore natural resources around its developments.

“Furthermore, with mindful design and sustainable practices in place, a development is able to add value to its neighbourhood economically, by reducing operating costs, helping to improve productivity of its occupants, as well as creating asset value and profits for its buyers,” Leong adds.

This has shaped the design principle of the developer’s newest project — M Arisa located in Sentul, Kuala Lumpur.

M Arisa is a freehold serviced apartment at Jalan Sentul Pasar, a rapidly developing area close to KL city centre. The project which has a gross development value of RM656 million, is Mah Sing’s second affordable residential development in Sentul after M Centura.

M Arisa is expected to be launched in 4Q2019, with Hong Kong celebrity Eric Tsang as its ambassador. The project is situated within a mature neighbourhood and is located 5km from the city centre and 8km away from Mont’Kiara.

The two 55-storey towers on a 3.31-acre site will feature built-up sizes ranging from 550 sq ft to 1,008 sq ft, with a choice of five layouts that feature one to four bedrooms. The units are indicatively priced from RM299,000.

Enjoy a serene oasis

At M Arisa, all the social, environmental and economic obligations are carefully fulfilled to facilitate comfortable and sustainable living, offers Mah Sing CEO Datuk Ho Hon Sang.

“The project’s concept and features are designed based on a thorough design thinking process, which were formulated after analysing the current market situation. This is to ensure that our product meets the needs of the targeted homebuyers, and at the same time is beneficial to the surrounding community,” Ho says.

M Arisa’s lifestyle elements aim to allow residents to enjoy some serenity amidst the hustle and bustle of city life. Its urban forest design concept comes with 1.5 acres of green environment and open spaces such as a multi-level sky garden (the first in Sentul) on levels 1 to 10 and urban farming on the ground floor. The main facilities located on level 10 feature a 50m swimming pool and a children’s pool. Other facilities include a co-working space, games room, and KTV lounge. A sky gym is located at level 11.

There are also various facilities at the sky gardens on level 36 and 49 such as the hammock garden, viewing deck, cargo netting, BBQ deck and so on, that cater to people of all ages.

M Arisa has a hassle-free parking system. The park-and-live concept enables residents staying at levels 1 to 9 to park their cars and walk straight to their homes without taking the lift. The express car park ramp also enables direct access from the ground floor to level 9.

For peace of mind, there is multi-tiered security.

Green living

To promote green living, a rainwater harvesting system will be in place to recycle rain water for gardening purposes, while electrical charging stations will also be installed for hybrid or electric cars. There will also be a centralised garbage disposal system. By providing direct shuttle services to the nearest light rail
transit (LRT) and mass rapid transit (MRT) stations,
M Arisa facilitates car-less living which indirectly encourages its residents to cut their carbon footprints by reducing their contribution to air pollution and energy consumption.

The project is close to several stations such as Sentul Timur LRT Station which is 2.4km away, and three KTM stations — Sentul, Kampung Batu and Batu Kentonmen which are around 2.5km to 3.5km away. Several bus stations are also located within walking distance.

For those who need to drive, the project offers good accessibility via various highways and trunk roads such as the Duke Highway and Middle Ring Road 2 (MRR2).

Various lifestyle amenities and conveniences are easy to reach. Nearby schools include SMK Batu Muda (950m), SK Sentul (2km), SMK La Salle Sentul (3.9km) and Chong Hwa Independent School (5.1km). Neighbourhood malls include Maxim Citylights (450m), Sunway Putra Mall (5.5km), Giant Hypermarket (5.8km), Tesco Extra (7km) and Publika (7.6km), while healthcare facilities include Sentul Medical Centre (3.9km), KPJ Tawakkal Hospital (4.9km) and Hospital Kuala Lumpur (5.4km).

A value buy

As a freehold development surrounded by leasehold projects, M Arisa is a value buy for first-time homebuyers, upgraders as well as young families. 

Projects within the affordable segment in the city centre are highly sought after due to their prime location. As such, the housing demand in Sentul remains strong as new residential projects there promise quality lifestyle living.

“Our first project within the vicinity, M Centura, saw overwhelming response, recording over 90% take-up rate to-date. This is testament that the demand for Mah Sing’s affordably priced products of good quality remains high.

“Thus, we are confident that M Arisa will be well received by the market, driven by its attractive pricing points, coupled with our strong track record and brand presence,” Ho enthuses.

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