KUALA LUMPUR (Feb 19): Mah Sing Group Bhd is targeting to secure RM1.6 billion in sales this year with key focus on affordable homes.
Its group managing director Tan Sri Leong Hoy Kum said 84% of its annual sale target will be derived from residential properties below RM700,000.
“Our internal survey finds that buyers’ key concerns are mainly on pricing and affordability, location and creative or practical layouts,” Leong said in a statement today.
“Thus, our latest sales campaign — ‘Eazy to Own’ — is in line with our growth strategy as a market driven developer to be flexible and quick to adapt to the rapid changes in the market,” he added.
Leong said the ‘Eazy to Own’ sales campaign covers all Mah Sing’s new and completed residential projects nationwide.
The campaign, which starts today, offers homebuyers incentives, savings and easy entry with low upfront costs, among other things.
Meanwhile, Leong also expressed hope that the economic stimulus package to be announced by the Prime Minister next Thursday (Feb 27) will provide a boost in consumer spending.
He noted that property remains a safe haven investment and serves as a hedge against inflation.
“Besides Malaysians which makes up the majority of our buyers, we are also seeing heightened interest from overseas buyers.
“These groups of people are mainly those who have excess funds, and are turning to Malaysia for property investments in view of our many attractive qualities, such as tropical weather, cleaner air, good education system, attractive properties and mix of Asian values and Western infrastructure,” he added.
Leong believes that Malaysia will remain as an attractive destination for retirement and education purposes as well as real estate investments and property-related businesses.