KUALA LUMPUR (April 23): Property developer Platinum Victory has introduced a drive-thru shopping and food takeaway service at its 7.4-acre commercial and social hub The Palette by Platinum Victory for the convenience and safety of shoppers during the Covid-19 pandemic and beyond. The newly opened commercial hub is located at Danau Kota, Kuala Lumpur.
Dubbed Curbside Pick-up @ The Palette, the service is inspired by various innovative modes of drive-thru shopping and food takeaway practices adopted in Malaysia.
"Taking the best of current practices for a refreshingly practical retail experience for our customers, we are planning ahead to instil 'new normal' practices that most Malaysians are currently adopting in view of the Covid-19 pandemic," Platinum Victory executive director Gan Yee Hin shared in a media statement today.
“As we are anticipating businesses and customers to continue practising social distancing and other safety precautions even after the current situation, we are taking the first steps to embrace this 'curbside pick-up' concept as a better or preferred alternative than in-store pick-ups," he added.
He believes the curbside pick-up option works favourably for grocery shopping or food takeaways.
To use the service, shoppers need to place their order in advance (by phone or through online, depending on the respective outlets) and select a pick-up slot with the intended outlet. Certain personal details such as name, car registration plate and other information will be required, and customers will be directed to the designated pick-up location.
At the time of pick-up, customers will need to drive to the drive-thru counter to pay if customers prefer contactless payment on the spot, before collecting their items from the pick-up point.
Its two anchor tenants are already adopting this concept, mainly McDonald's, via drive-thru and McDelivery services, and the other being AEON BiG, which has recently implemented their 'Drive-Through' services - both of which serve to exercise social distancing and reduce mass contact.
This service is currently also provided by Good Luck Kopitiam. Other tenants will gradually move to adopt the 'Curbside Pick-Up @ The Palette' concept in different stages in the near future, said the developer.
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