PETALING JAYA (May 22): Sunway Property has seen property purchasers make some RM200 million worth of bookings since its "Always With You" digital campaign was launched at the end of April.
The campaign offers financial aid and competitive pricing so that homebuyers can own their dream homes in light of current uncertainties due to the Covid-19 pandemic.
“The ‘Always With You’ campaign was launched in response to the feedback we had from customers who were still keen to own a home but were cautious of the economic conditions as a result of the pandemic. To minimise their risk for home ownership, we have included a voluntary exit plan as part of the campaign,” said Sunway Property managing director Sarena Cheah in a press statement today.
“As a result of the campaign, purchasers have booked RM200 million worth of properties, signalling to us that the demand is still strong,” Cheah said.
She noted that due to the pandemic, there are concerns over job security accompanied by uncertainties of the current situation. The voluntary exit plan allows customers to purchase their dream home with ease of mind as they are able to exit the purchase in the event of a loss of employment and obtain a refund.
“The voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession, whichever is earlier,” she noted.
During the campaign, property buyers could also enjoy a subsidy of up to RM50,000; interest-free instalment plan of up to 24 months; a flexi financing scheme to cater to different customer needs; and opt for a guaranteed loan of up to 95% by Sunway Property.
Cheah highlighted that the digital campaign was launched in tandem with the shift in customer behaviour as a result of the Movement Control Order (MCO).
“As consumers shifted their purchases online during the MCO, we had doubled up our customer engagement online, interacting with our customers through virtual tours, live chats and other digital channels.
"During our engagement with them, some of our customers highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as they are spending more time at home because of the pandemic.”
The campaign includes Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene and Sunway Subang in Klang Valley; Sunway Onsen Suites in Ipoh; Sunway Cassia Semi-D and Terrace and Sunway Wellesley in Penang; and Sunway Citrine Lakehomes, Sunway Citrine Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang Heights in Johor.
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