KUALA LUMPUR (June 15): National carmaker Proton Holdings Bhd will reduce its car prices by 1.2% to 5.7% from today.

In a statement, Proton said these prices will be effective for the duration of the incentive period of six months from June 15 announced by the government as a measure designed to boost the economy as the country emerges from its Covid-19-induced lockdown.

Proton chief executive officer (CEO) Dr Li Chunrong said with its industry-leading number of 3S/4S outlets, refreshed model range, periodic improvements the carmaker has introduced as well as the new prices, customers will receive even better value for their money.

“We applaud the government’s initiative to spur growth of our economy via the Penjana plan (National Economic Recovery Plan) and their recognition of Malaysia’s automotive industry as a critical piece of the national ecosystem.

“With 700,000 people working both directly and indirectly in the industry, it contributes approximately 4.3% of national GDP (gross domestic product) and will thus play a leading role in any economic recovery effort,” he said.

Li said the company is deploying several strategies to spur growth in sales while keeping in mind buyer sentiment will err on the side of caution for the rest of 2020.

He said these include deploying strict social distancing and disinfection measures at its showrooms and service centres while promoting the use of online bookings for contactless transactions.

“As a national automotive brand, Proton can help reinvigorate all segments of the automotive industry.

“We continue to work closely with our vendors and dealers to ensure they are able to weather the economic storm and ready to help drive the economy forward again,” said Li.

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