KUALA LUMPUR (Sept 24): UEM Sunrise has won the Digital-Real Estate trophy at the recently concluded Malaysia Technology Excellence Awards 2020 in recognition for its hUb Prop mobile application.

This win marks the first for any property developer in the history of the Malaysia Technology Excellence Awards.

The award which kicked off last year pays tribute to game-changer enterprises that take the leap and take the lead in engineering trendsetting projects, virtual services, reconstructed strategies, and technological innovations.

UEM Sunrise director of digital and incubation Hasniza Mohamed said the company has dedicated significant time to digitalisation and innovation, and the team has numerous initiatives in the pipeline to ensure that the hUb platform goes from strength to strength.

“UEM Sunrise recognises that our quest towards customer experience, operational excellence and building sustainable communities of the future hinges on our ability to adapt, innovate and integrate digital technologies into our business.

“This is why we have embraced and started implementing various digital and innovation initiatives internally and externally. Concurrently, we are actively looking for the right start-ups and newly emerged businesses to partner with, hoping to bring more value to UEM Sunrise,” she added.

The hUb Prop enables its registered users to access information and further improve their customer journey from pre-searching stage until they move into the property.

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