JOHOR BAHRU (Nov 4): InterContinental Hotels Group (IHG) has signed a management agreement with OSK Holdings Bhd to convert Swiss Inn Johor Bahru to Holiday Inn Express & Suites Johor Bahru in early next year.
In an announcement made today, IHG vice-president for development for South East Asia and Korea Serena Lim said that IHG will be partnering with OSK Holdings Bhd to expand the Holiday Inn Express brand in Malaysia.
“The brand represents a great value proposition both for consumers and owners in some of the country’s regional cities, and we look forward to expanding its presence in Johor Bahru and Kota Kinabalu within the next 12 months,” said Lim, adding that they are also exploring opportunities to grow into other centres in both the peninsula and East Malaysia, such as Ipoh and Kuching.
“Malaysia is an important growth market and we see the mainstream segment as an important part of that growth strategy. As we start seeing recovery from the impact of Covid-19 around the world, mainstream travel is proving the most resilient and where we are seeing occupancy levels rebuild the fastest. We are confident this hotel will benefit from the brand’s global appeal and the power of the IHG system,” she added.
The 203-room hotel is easily accessible within a 30-minute drive of Senai International Airport and close to the land border with Singapore. It is also near to the upcoming Singapore-Johor Bahru Rapid Transit System (RTS) linking Johor Bahru to Woodlands in Singapore.
Meanwhile, OSK Holdings Group managing director Ong Ju Yan said the decision to rebrand the hotel is contributed by the fact that there exists a strong synergy between the designs and feel of this property and resonate with the brand values of IHG’s fastest growing brand globally.
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