KUALA LUMPUR (Nov 17): The renowned eslite spectrum by the eslite Group from Taiwan is set to debut in 2022 as an anchor tenant at The Starhill which is located within the Bukit Bintang shopping belt in Kuala Lumpur.
The 70,191 sq ft flagship store will occupy the entire Level 1 of The Starhill. The store will also feature a street-fronting F&B outlet on the ground level, as well as a sweeping café terrace on Level 1 overlooking The Starhill Piazza.
This will be the eslite Group’s first-ever eslite branch in Southeast Asia, while it will also become one of the biggest eslite spectrums in the world.
YTL Land & Development Bhd vice president Joseph Yeoh signed a tenancy agreement with eslite Group chairperson Mercy Wu today. The Starhill is owned and operated by Singapore-based Starhill Global Real Estate Investment Trust, a unit under YTL Corp.
eslite spectrum in The Starhill will become a creative cultural venue with a bookstore selling Chinese, English and Malay language books, as well as music, design and hand-made goods. There will also be themed restaurants and coffee shops, lifestyle brands and diverse cutting-edge cultural and creative brands, as well as a space for performing arts.
“We are very excited to establish a new flagship branch, the first store in Southeast Asia, in the capital of Malaysia. eslite is committed to becoming the most influential, unique, omni-channel, cultural tourism brand and a platform for the cultural and creative industry in the Chinese community and Asia,” said Wu during a virtual press conference that was live streamed in both Malaysia and Taiwan.
“eslite started to evaluate for a new opening in Kuala Lumpur as early as in 2016. As the Covid-19 pandemic is still around, we were hesitant to make such a venture at first. Hence we have made more thorough evaluations and more prudent arrangements, before deciding on opening this store. We believe that we will be able to deliver very satisfying results.
“During the discussion process, YTL has been very supportive. Without their determination and their trust on eslite, we would not be opening this new store as soon as 2022,” she added.
“I believe that brick and mortar stores will continue to thrive as people are having higher interest in experiential shopping. eslite is the pioneer in providing a unique shopping experience, looking at the designs of their stores and what they offer. With more than a year from now before eslite spectrum’s opening in The Starhill and careful planning, I have supreme confidence that the store will succeed in Malaysia.
“The eslite spectrum is a match made-in-heaven for The Starhill’s plan to create KL’s ultimate premium social destination for all to celebrate literature, the arts, fashion, design, music, food and creative events,” Yeoh said.
The Starhill, previously known as Starhill Gallery, was partially closed from October 2019 for renovation and is scheduled to be reopened in 1Q2021. The luxury shopping mall is situated opposite of Pavilion KL, and is connected to JW Marriott Kuala Lumpur hotel and The Ritz-Carlton Kuala Lumpur hotel.
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