KUALA LUMPUR (March 30): Property sales in the country rose 5.9% to 5,742 units in the second half of 2020 (2H20), from 5,420 units in the same period of 2019, said the Real Estate and Housing Developers’ Association (Rehda). The number of properties launched during the period inched up 0.7% to 12,640 units from 12,556 units.

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Residential units made up almost all of the sales with a total of 5,736, including 2,467 units of two- and three-storey terrace houses, 1,225 units of serviced apartments and 1,082 units of apartments/condominiums.

First-time buyers made up the majority of purchasers in 2H20, with 47% of the purchases made for the purpose of self-dwelling, 31% for family members, and 20% for investment.

The findings were from the Rehda Property Industry Survey for 2H20 and market outlook for 1H21 and 2H21 were released today.

At a media briefing, Rehda president Datuk Soam Heng Choon said most developers have embraced social media marketing platforms to boost their sales against the backdrop of the new norms due to the Covid-19 pandemic.

According to the survey, 72% of respondents have adopted online platforms to market and conduct their launches during the post-movement control order period, with 64% stating that their sales were derived from digital platforms.

Other measures for developers to boost sales included using homeownership campaigns to attract buyers with discounts and stamp duty exemptions, and assisting buyers with the first 10% down payment.

For the property launches, two- and three-storey terrace houses were the most popular offering, with 4,120 units launched in 2H20, followed by serviced apartments (3,250 units) and apartments/condominiums (3,059 units).

In terms of price range, the most launched selling prices were between RM250,001 and RM700,000 at 80.8%, while 7.8% were within the RM100,000 and RM250,000 range and 6.4% were priced between RM700,001 to RM1 million.

The survey was conducted among 121 Rehda members from Oct 12 to 30, 2020.

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