PETALING JAYA (May 5): KW Malaysia, the Malaysian master licensee of Keller Williams Realty International, has continued its annual Corporate Social Responsibility (CSR) initiative, RED Day, from May 5 to May 31 with the goal of collecting 100 used laptops to donate to students who need them for their education.
RED Day is an annual event to "Renew, Energise & Donate" by KW Malaysia where every May 15 will be dedicated to giving back to the community it serves.
Jonathan Lee (pictured), the deputy regional operating officer of KW Malaysia told EdgeProp.my that the CSR programme this year is targeting students in the Klang Valley who urgently need laptops or computers to help them do online learning from home as part of the measures to curb the Covid-19 pandemic.
For this initiative, KW Malaysia has partnered with Medical Awareness Camp Outreach (MACO), a non-governmental organisation that is powered by professionals of diverse background. In MACO's Computer Empowerment Program, the IT experts of MACO will help to furbish and repurpose the used laptos and desktop computers to suit the students’ learning needs.
According to MACO, the refurbished laptops will be provided for secondary school students while desktop computers will be used to to build computer labs in primary schools
Besides that, Lee added that the public can also contribute cash donations. Aiming to raise RM20,000, the fund will be distributed to underprivileged communities.
In 2020, KW Malaysia’s CSR programme focused on the affected real estate agents in Malaysia and managed to raise RM20,000. These funds were then distributed to those affected agents.
“We helped quite a number of families and were able to give about RM300 to RM400 to each family,” Lee shared.
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