SETIA ALAM (Oct 1): Datuk Choong Kai Wai kicked off his first day as the new chief executive officer (CEO) of S P Setia Bhd today with a mission on business sustainability and digitalisation.

Choong will establish new points of business sustainability for S P Setia to adapt and react to the new market needs and norms, as well as keeping a pulse on environmental responsibilities, according to its media statement today.

This new approach also doubles as a digital transformation drive. Digitalisation for S P Setia will mean a seamless customer experience journey from first contact, right up to curated lifestyle experiences for owners and residents in its properties and townships, the statement said.

Choong brings with him over 30 years of experience in the property and construction industry, which includes both domestic and international markets. In 2010, he set up Setia Australia in Melbourne and have since established Setia as a strong brand name in Australia’s property market.

Meanwhile, also assuming a new role today is Datuk Seri Koe Peng Kang as Setia’s new chief operating officer (COO) and deputy president.

Having been with S P Setia since 1997, Koe is a highly respected figure in Malaysia's property industry and holds over 30 years of experience in the fields of engineering, construction and property development, along with a strong management background.

He was directly involved in landmark developments with the company, specifically the award-winning Eco Series.

“As Setia scales up its sustainability journey in its vision to become an even more sustainable and digitalised property player, I have no doubt that Choong, in assuming his role today, will be able to provide strategic guidance to the board, management and indeed the entire Setia Group with fresh innovative ideas and lead in the transformation for Setia to stay relevant in this digital age.

“Likewise, for Koe, the combination of him with Choong will present the Group with the right opportunity to bring Setia to greater heights," said S P Setia chairman Tan Sri Dato Seri Syed Anwar Jamalullail.

Syed Anwar also thanked former CEO and COO Datuk Khor Chap Jen and Datuk Wong Tuck Wai respectively for their efforts in repositioning S P Setia to a market leadership position successfully in the past 6 years.

"Both your leaderships have seen Setia achieving many awards ranging from the nine coveted World Gold recipients of FIABCI Prix d’Excellence Awards and five No.1 wins in The Edge Top Property Developer awards to strengthening the brand’s presence in the UK, Australia, Vietnam, Singapore, China and establishing our presence in Japan during the mandated tenure,” added Syed Anwar.

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