S P Setia launches Chinese New Year festive film

SHAH ALAM (Jan 25): S P Setia Berhad has launched a Chinese New Year film celebrating the importance of flowers during the festive season

Titled “The Fú-Growers”, the film tells the story of a boy who comes from a family of flower farmers. In which, through his experience, has learnt the value of patience, care and thoughtfulness to grow flowers in time for Chinese New Year. 

“Aligned with our brand mantra ‘Stay Together, Stay Setia’, ‘The Fú-Growers’ story captures our commitment to deliver the best in what we do as it is centered around how nurturing our efforts with kindness and heart will allow us to harvest abundance of joy and happiness,” said S P Setia head of group branding and communications Adelene Wong. 

In the making of the film, S P Setia has also collaborated with local talents and businesses in the florist industry with the aim of supporting the local industry.

Local talent included renowned florist and floral designer Eunice Teo whose work has been featured in the award-winning Hollywood “Crazy Rich Asians” film. 

In the festive film, Teo had curated flower arrangements with peonies which were the centrepiece of the festive film.

The filming took place at Ching Garden in Sungai Buloh, Selangor.

“The Fú-Growers” film can be viewed here:

 

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