GuocoLand Singapore embraced property tech through partnership with Showsuite

SINGAPORE (Feb 23): GuocoLand, Singapore-based property developer, has partnered with Showsuite with the aim of digitalising the booking and purchasing process of its residential projects in Singapore. 

Showsuite is a Singapore-based property technology company.

According to EdgeProp Singapore, the partnership was established by a signed agreement between two companies on Nov 22, 2021. 

The partnership entails the digitalisation of GuocoLand’s portfolio starting with its upcoming mixed-use development located at Lentor Central.

As GuocoLand embraces property technology, it aims to enhance the homebuying experience for homebuyers with a better efficient online purchasing journey. Additionally, it also aims to create a seamless experience not just for homebuyers but property agents and lawyers as well. 

To achieve this smoother online purchasing journey, Showsuite will build an API connectivity between its digital booking platform and GuocoLand’s back-end systems, according to EdgeProp Singapore. 

“This partnership is also part of GuocoLand’s digitalisation drive in leveraging technology to enhance our business and operation processes and future proof the group. We are confident that such innovations will pave the way for a more efficient, transparent sales platform and a more seamless experience for all home buyers in future,” said Dora Chng, general manager at Guocoland.

While the pandemic has accelerated the digitalisation development in the real estate industry, Showsuite chief executive officer Karamjit Singh was excited that Showsuite were able to lead the way in revolutionising the home sales ecosystem. 

“We are very excited to partner with GuocoLand to chart new grounds in customer experience and to digitise and solve more pain points going forward - such as legal contracts, payments, mortgage applications and home furnishing,” said Karamjit.

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