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Lagenda Properties enters 10-year partnership with Sim Leisure Group

KUALA LUMPUR (Feb 24): Property developer Lagenda Properties Berhad have entered into a 10-year partnership on Thursday (Feb 17) with Sim Leisure Group Ltd, to develop recreational parks in Lagenda’s existing and future townships. 

The partnership entails the development of design, construction and operation of recreational parks - to be called ESCAPE Kids, with the aim of elevating leisure areas with exciting and family-friendly attractions. 

“We are constantly looking for ways to further add value to our affordable townships. Lagenda focuses on a commercial approach to development planning and delivery, but always hand in hand with community needs,” said Datuk Jimmy Doh, managing director of Lagenda Properties in a media statement.

“Partnering with Sim Leisure Group will provide residents with fantastic theme park styled common areas with sustainability at the heart of the development,” Doh added. 

Sim Choo Kheng, founder and chief executive of Sim Leisure Group explained that ESCAPE Kids will go beyond the traditional concept of neighbourhood playgrounds and takes inspiration from the ‘kampung-styled’ activities. 

“Going beyond the traditional concept of neighbourhood playgrounds, the new recreational parks - ESCAPE Kids will carry the brand’s unique identity, bringing with it a new dimension of fun and excitement to recreation within township communities,” said Sim. 

“Employing our signature ‘Low Tech, High Fun’ approach, the ESCAPE Kids brand of recreational parks will redefine outdoor play in a safer, yet more exciting adventure park concept. These activities are inspired by the memories of ‘kampung-styled’ nature-based activities of yesteryear, which kids these days almost never experience with their heads increasingly buried in electronic devices,” he added.  

With this partnership, Lagenda has set aside about 20,000 sq ft to four-acres land for the development of the recreational parks. 

Development will commence in the second quarter of 2022 and is expected to complete by fourth quarter 2022. 

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