PETALING JAYA (May 20): EdgeProp Malaysia and Hartamas Real Estate Group have partnered up to provide comprehensive marketing solutions for Hartamas real estate agents. 

The collaboration was marked by a signing of a Memorandum of Understanding (MoU) on April 27 by Hartamas Real Estate Group founder & managing director Eric Lim and EdgeProp Malaysia managing director Alvin Ong.

The MoU aims to strengthen both parties’ relationship with the common goal of providing Hartamas agents with value-added marketing services to help them build their businesses. 

They will enjoy a special rate on EdgeProp’s marketing services, including integrating Hartamas’s listing website with EdgeProp’s.

Not just for the benefit of agents

Moreover, the MoU will provide an additional platform for potential homeowners and investors to obtain up-to-date transaction and market data, said Lim. “Such data are useful for them to evaluate and then make informed decisions whether for sales or purchases,” he told

This is timely move, Lim pointed out, as Hartamas has begun to invest in various “proptech” tools to assist its staff and to train them to embrace technology. 

Meanwhile, he opined that now is a good timing for potential homeowners and investors to make a purchase. “Generally, we are facing high inflation rates and construction costs are increasing. Thus, property prices for new launches will be higher. Ultimately, this will spill over to the secondary market too. Property is a good hedge for inflation,” said Lim, adding that the mortgage rate is still considered low despite the recent hike in the overnight policy rate (OPR) by Bank Negara Malaysia. 

He also advised people to seek real estate agents and negotiators for their inputs and advice to keep up to speed on the latest transactions in the market. 

With over 25 years of experience, Hartamas currently operates three branches in Malaysia as well as international offices in Shanghai, Taiwan and Hong Kong. 

The Hartamas group has won an impressive range of coveted honours throughout the years such as the ASEAN Real Estate Firm of the Year, Real Estate Firm of the Year, Project Marketing Firm of the Year and Commercial Real Estate Firm of the Year at the MIEA National Real Estate Awards. 

It has also received the esteemed BrandLaureate Leadership in Real Estate Services Award and The BrandLaureate Founder Legacy Award. 

As a full-fledged real estate agency, Hartamas provides agency services that include project marketing, secondary market, corporate real estate, international properties as well as industrial properties. Besides that, Hartamas also offers valuation consultation, property management and academy services.  

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