• The line-up of new brands include Ace + Tate, lululemon, Theory, Castore, Mulberry, Hackett and Sweaty Betty

KUALA LUMPUR (Aug 19): London’s Battersea Power Station and the Electric Boulevard will see more retail and leisure brands opening from Autumn 2022.

According to an announcement from Sime Darby Property yesterday, the line-up of new brands include Ace + Tate, lululemon, Theory, Castore, Mulberry, Hackett and Sweaty Betty.

A new neighbourhood book store, Battersea Bookshop, from renowned London bookseller Stanfords, will also set up shop within the development while London fitness brand, Third Space, will open a 28,000 sq ft club on Electric Boulevard — a new pedestrianised high street in central London — in 2023.

Electric Boulevard will run from the south of Battersea Power Station, between Frank Gehry’s Prospect Place and Foster + Partners’ Battersea Roof Gardens to the Northern Line underground station.

These brands will join “a strong line-up of retailers already set to open their doors at Battersea Power Station from this Autumn creating over 2,500 new jobs”, including Uniqlo, Ralph Lauren, Calvin Klein, Tommy Hilfiger, The Kooples, Ray-Ban, L’Occitane, Gant, The Body Shop, Lacoste, Aēsop, Mango, Reiss, Le Labo, Hugo Boss, MAC Cosmetics, Space NK, Jo Malone London, Kiehl’s Since 1851. Fitness and leisure brands include boxing gym BXR and The Cinema at The Power Station a new cinema and private members club.

JKS Restaurants will also be opening a 24,000 sq ft Arcade Food Hall in the Boiler House at the heart of the Battersea Power Station in 2023. The food hall will feature a number of new JKS brands, as well as three standalone restaurants including award-winning Taiwanese restaurant BAO, and a yet to be announced Thai restaurant.

It was also announced earlier this year that “international high-street favourite” ZARA will set up its first Central London store south of the river on Electric Boulevard.

With these latest signings, up to 85% of the retail and leisure space inside Battersea Power Station is now exchanged or under offer, with the first stores set to start trading as the development opens its doors to the public for the first time this Autumn.

“The countdown to the Power Station opening its doors to the public for the first time in history is well and truly on. From this Autumn, local residents, Londoners and visitors from further afield will be able to see for themselves how the Grade II listed landmark has been transformed into a retail and leisure destination like no other,” said chief executive officer at Battersea Power Station Development Co, Simon Murphy.

“From the very beginning, our shareholders have been committed to giving back to the local community. The opening of the Power Station will not only give members of the public the opportunity to visit and enjoy one of Britain’s treasured landmarks, it will also create over 2,500 new jobs and help boost both the local and wider London economy,” he added.

“The consumer experience has never been more important when it comes to creating a new retail destination and we’re extremely excited to be working with some of the leading retail, hospitality and dining concepts from around the globe, as well as independent, up and coming brands to bring something new and dynamic to London,” said head of Leasing at Battersea Power Station Development Co, Sam Cotton.

“Our aim has always been to create a visitor destination with something for everyone and the brand mix announced so far demonstrates that we have successfully achieved this,” he added.

Battersea Power Station is owned by a Malaysian consortium comprising Sime Darby Property, S P Setia and EPF.

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