Agents empowered with new brand-building tools in IQI-EdgeProp Malaysia partnership

• Homebuyers and tenants will have peace of mind dealing with well-informed and digital-savvy agents, enabling them to enjoy a less stressful home-hunting experience, faster transactions, and potentially better deals.

KUALA LUMPUR (Aug 29): Real estate agents now have a new brand-building tool — thanks to a collaboration between IQI and EdgeProp Malaysia.

The result of this partnership is a bespoke platform that seamlessly integrates IQI’s proprietary ATLAS platform with EdgeProp’s marketing and branding solution, empowering agents every step of the way from the first call to final signature.

The benefits of the IQI and EdgeProp effort, however, are not just limited to agents. Homebuyers and tenants will have peace of mind dealing with well-informed and digital-savvy agents, enabling them to enjoy a less stressful home-hunting experience, faster transactions, and potentially better deals.

IQI is a subsidiary of Juwai IQI and operates a global network of more than 27,000 agents while EdgeProp is Malaysia's most trusted property website focused on empowering consumers to make better-informed property decisions.

“IQI and EdgeProp Malaysia have teamed up to provide real estate agents with a powerful branding and marketing solution,” said Juwai IQI Group co-founder and managing director, Daniel Ho.

“The collaboration will help agents to build their brand and reach more potential buyers and sellers.

“In addition, agents will be able to access exclusive market insights and data through EdgeProp Malaysia's online platform. This will enable them to make more informed decisions about their business strategies.

“The partnership enables our agents in Malaysia to publish listings directly from IQI ATLAS. Agents will receive 10 times ad credits, and access to pro tools that will set them apart from other agents.

“IQI agents simply need to create an EdgeProp.my Pro Agent account, then within IQI ATLAS, they simply tick the option to publish to EdgeProp. It’s as easy as that,” Ho added.

“We are proud to have IQI, one of the leading real estate and technology groups in Malaysia, as our partner in this shared journey towards offering agents more convenience and reach at superb cost effectiveness so that they can focus on giving the best advice to their customers,” said managing director of EdgeProp Malaysia, Alvin Ong.