• Boustead Properties senior general manager of property management and investment Jazmi Kamarudin said the improved tenant mix at the Curve has driven its average monthly mall footfall to 900,000 in 2022.

KUALA LUMPUR (March 31): Neighbourhood mall the Curve in Petaling Jaya, under Boustead Holdings Bhd, has recovered with 40 new leases and an occupancy rate of 92% in 2022.

Boustead Properties Bhd, the property arm of Boustead Holdings, said in a statement on Friday (March 31) that the total number of tenants in the Curve is currently 248, compared with 228 tenants a year ago.

Boustead Properties senior general manager of property management and investment Jazmi Kamarudin said the improved tenant mix at the Curve has driven its average monthly mall footfall to 900,000 in 2022.

“In addition to the new tenants, 12 existing tenants of the Curve are also upgrading and refurbishing their premises in an attempt to expand their footprint at the mall,” Jazmi said.

“We are headed in the right direction, as the first two months of 2023 continued to draw an average monthly footfall of 1 million.”

Some of the international brands that have sealed their tenancy with the mall were Forever 21, Football Republic, and Spy Game by Superdough.

Last year, the Curve welcomed K Plus Food Market, providing access to popular, authentic and affordably-priced Korean products, ranging from food and cosmetics to homeware essentials.

He said the Curve has also tapped into the F&B segment as a key part of sustaining its restrategising efforts after observing the growing out-of-home dining trend. Popular F&B outlets that have opened at the Curve include Me’nate Steak House, Padi House, Tasty Chapathi and Congkak.

“We will also be finalising plans for eCurve’s redevelopment which will certainly boost traffic into Mutiara Damansara once it is completed,” he said.

Boustead Properties is planning to redevelop the eCurve mall, connected to the Curve, into a high-rise residential development that supports multigenerational living.

Industry estimates peg the gross development value of the redevelopment — sited on 3.87 acres of freehold land — at between RM500 million and RM700 million.

Looking ahead to 2023, Jazmi said the company is optimistic about the Curve’s prospects and aims to continue providing an exceptional shopping experience for its customers.

At the midday break, Boustead Holdings, which will be privatised soon, settled unchanged at 85.5 sen, giving it a market capitalisation of RM1.72 billion.

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