- “Our steadfast dedication to environmental sustainability, social responsibility and robust governance practices underscores our promise to provide top-quality services. This approach guarantees our preparedness for sustained success and innovation within the real estate market, while adhering to the highest standards of ESG principles.”
KUALA LUMPUR (Nov 20): Having lasted for almost a quarter of a century, there is certainly a thing or two to learn from Maxland Real Estate Agency. What is the secret to its staying power all these 23 years?
“It can be summarised in two key pillars – professionalism and integrity,” said managing partner, Nicholas Yim.
“Our commitment to delivering customer satisfaction, along with our highly motivated team and unwavering pursuit of excellence in all aspects of our operations, has been the driving force behind our achievements,” he added.
Founded by principal Ng Siew Lan in year 2000, Maxland's journey of growth has been marked by ongoing expansion, a strong client base and the forthcoming central integration of ESG (environmental, social and governance) principles.
“Our steadfast dedication to environmental sustainability, social responsibility and robust governance practices underscores our promise to provide top-quality services. This approach guarantees our preparedness for sustained success and innovation within the real estate market, while adhering to the highest standards of ESG principles,” Yim said.
On spreading its wings abroad, “it's noteworthy that we've secured an appointment by a multinational corporation for regional expansion and the establishment of its regional hub. This achievement exemplifies our commitment to exploring and capitalising on opportunities for further growth and expansion”, noted Yim.
Building lasting relationships with clients
“Our agents/negotiators are not only rigorously trained but are also well equipped with specific, up-to-date market knowledge, ensuring they can provide the most accurate and relevant information to our clients. Their competence extends beyond transactions, as they focus on building lasting relationships with clients.
“A key emphasis in our training and culture is placed on after-sales service, ensuring that our clients receive continuous support and assistance even after the transaction is completed. This dedication to post-transaction support sets us apart and underscores our commitment to delivering a seamless and satisfying real estate experience for our clients,” Yim revealed.
Additionally, to ensure effective management across the board, Maxland has instituted a divisional framework for different sectors, each overseen by seasoned heads and accomplished leaders.
Yim added that a strong emphasis is placed on efficiency and effectiveness through the use of IT. “We have adopted and expanded our platform by incorporating Real Estate Websites and Property Management Software, Email Marketing Tools, Social Media Management Tools, Virtual Tours, 3D Modelling, Cloud Management Systems, Online Advertising Platforms, Analytics and Reporting Tools, and Collaborative Communication Tools.”
Broad spectrum of services
Maxland offers a broad spectrum of services customised to meet the diverse needs of its clients.
“We provide corporate real estate solutions, accommodations for individual expatriates, assistance with industrial hub setup, property portfolio management, regional appointment consultation, due diligence services, residential portfolio management, commercial and office spaces, regional business set-ups and more. Our client base encompasses various wage groups and sectors, and we take pride in our ability to tailor our services to their unique requirements,” Yim said.
Maxland’s long-term goal “centres around two fundamental objectives. Firstly, we are unwavering in our commitment to continuously elevate the competence, knowledge, integrity, and professionalism of all our agents.
“Secondly, we aspire to transition into a versatile and comprehensive real estate agency, each division specialising in distinct expertise to adeptly manage various aspects of the industry. We shall expand but remain compact with innovative service offerings, and maintain an unswerving commitment to excellence within the real estate sector.”
Increased exposure through collaboration with EdgeProp
Maxland recently inked a memorandum of understanding to collaborate with EdgeProp to enhance its services and reach in the real estate industry.
“This collaboration will be advantageous for Maxland as it broadens our reach, increases exposure, provides additional resources, and enables us to offer a more comprehensive and efficient service to our clients,” said Yim.
EdgeProp head of sales Stannly Tan said that Maxland is an agency that has been around for a long time and has gathered loads of market experience.
“I am looking forward to us working together. It is a good partnership,” said Tan.
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