AFFIN Power-Up Top Referral Programme celebrates 42 property agents and agencies

• Through this programme, AFFIN aims to engage with the real estate negotiators and agencies and give back for their support.   

KUALA LUMPUR (March 5): A total of 42 members of the real estate industry received tokens of appreciation at the 2023 AFFIN Power-Up Top Referral Programme celebration held at Menara AFFIN TRX here recently.

“The 2023 AFFIN Power-Up Top Referral Programme is a testament to our commitment in acknowledging and appreciating the invaluable contribution of real estate agents and agencies to our mortgage business. Today, we shine a spotlight on those who have not just worked with us, but have become integral partners in our journey,” said AFFIN BANK Bhd group community banking executive director Fairuz Radi.

AFFIN BANK managing director of mortgage business Jessie Wong said that through this programme, AFFIN aims to engage with and give back to the real estate negotiators and agencies for their support.   

Of the 42 recipients, Wong said it comprised 12 agents and 12 agencies from the Klang Valley, and nine agents and nine agencies from Johor and the East Coast, excluding Penang. The event was witnessed by about 120 guests. 

Market support tools from EdgeProp

During the event, EdgeProp Malaysia managing director Alvin Ong also shared the property market outlook. The report was produced using EPIQ, EdgeProp's geospatial platform, which consolidates critical data on property demand, supply and topography, presenting it in an intuitive and accessible format. 

“It is our privilege to be able to see the market evolving in real time, and with this privilege we also have the responsibility to keep our users and clients informed, and help them make better decisions,” he added.

EdgeProp Malaysia head of corporate sales Ian Leong also presented EdgeProp START, a homebuyer rewards programme. 

“If an EdgeProp Pro Agent closes a sale and refers their clients to AFFIN financing products, upon approval, the customer will receive a RM100 IKEA gift card from AFFIN. The Pro Agent will also get extra 300 ad credits to utilise on EdgeProp,” he highlighted. 

”EdgeProp is helping to bridge the bank and our network of agents – creating a strategic win-win partnership,” added Ong.

AFFIN Home Step Fast/i sees good traction

Wong told EdgeProp that the bank’s mortgage solution product, AFFIN Home Step Fast/i, has gained a very good traction. 

“We started the programme only for tier-1 developers, and offered it to those with loan ticket sizes of RM500,000 and above. But after we opened it up to the rest, we saw very good traction., and they have been pushing it very hard to the customers out there,” she said.

On the Affinita programme, a financial solution platform curated for women homebuyers, Wong said it is opening its market space under the SME Colony app where there are over 100 tie-up merchants offering discounts and vouchers to help reduce women’s daily expenses. 

“This way, women can save up to 40% on their monthly home payments via Home Step Fast while enjoying perks from our e-commerce platform. Our goal is to empower more women through these initiatives, potentially making a significant impact,” she explained. 

Looking to buy a home? Discover exclusive rewards and vouchers for your dream home when you sign in to EdgeProp START.