• UEM Sunrise aims to integrate Sports, Wellness, and Hospitality components in its masterplan to keep pace with the global trends and stimulate growth within its developments through an enhanced product proposition – creation of Urban Healthy Hubs.

KUALA LUMPUR (March 18): UEM Sunrise Bhd recently embarked on a strategic partnership with Intermedika Co Ltd “to elevate a variety of its property developments by incorporating… innovative lifestyle elements, which primarily enhances… residential and commercial business models”, stated the company in a media release.

Intermedika Co is a Phuket-based consulting firm renowned for its expertise in the Sports, Wellness and Hospitality sectors.

UEM Sunrise aims to integrate Sports, Wellness, and Hospitality components in its masterplan to keep pace with the global trends and stimulate growth within its developments through an enhanced product proposition – creation of Urban Healthy Hubs.

Key development areas include three upcoming projects in Klang Valley, plus 3 potential ones in Iskandar Puteri, Johor. Within these selected sites, Intermedika will support UEM Sunrise in crafting “an in-depth business strategy and conducting feasibility studies to boost the development potential, as well as add values to the community”.

"By collaborating with Intermedika, we affirm our commitment to business diversification and meeting the evolving needs of our customers – to bolster a healthy living community through our integrated development,” said Sufian Abdullah, CEO of UEM Sunrise

"We are optimistic for the success of this initiative, as we play to our strength in product design & innovation and remain competitive in the market," he added.

“This strategic partnership promises to create a paradigm shift in property development, firmly positioning UEM Sunrise as a leader in promoting a balanced, healthy lifestyle through real estate innovation,” said Edgar Toral Hernandez, managing partner of Intermedika.

UEM Sunrise is one of EdgeProp START’s strategic partners. The MINH in Mont’Kiara is a development highlighted in this partnership. All UEM Sunrise homebuyers also get to enjoy rewards worth up to RM18,888.

Looking to buy a home? Sign up for EdgeProp START and get exclusive rewards and vouchers for ANY home purchase in Malaysia (primary or subsale)!

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