NCT Alliance in pact to set up Hard Rock Cafe in Genting Highlands

Surin Murugiah / theedgemalaysia.com
19 March, 2024
Updated:almost 2 years ago
(From left) NCT Alliance Bhd executive director Yap Chun Theng; NCT Alliance Bhd group executive director Datuk Yap Fook Choy; Hard Rock Cafe Asia, part of Hard Rock International, Asia Pacific area vice president, franchise development and operations Malcolm Chao; Tourism Malaysia senior deputy director, advertising & digital division Mohd Amirul Rizal Abdul Rahman; NCT Alliance Bhd executive chairman and group managing director Datuk Seri Yap Ngan Choy; NCT Alliance Bhd non-executive director Sae-Yap Atthakovit; and Ion Majestic Hospitality Sdn Bhd executive vice president, corporate strategy & business development Tee Yih Fung
  • Additional retail space of approximately 178,000 square feet will be created to enhance this travel destination at Genting Highlands.

KUALA LUMPUR (March 19): NCT Alliance Bhd is collaborating with Hard Rock International to set up Asia Pacific’s highest altitude Hard Rock Cafe, located on the highest floor of NCT Alliance’s Grand Ion Majestic development arm, Wyndham Ion Majestic Hotel in Genting Highlands.

In a statement on Tuesday, the developer said that with a total gross development value of RM1.6 billion, Wyndham Ion Majestic Hotel’s first phase is slated for a soft opening in the second quarter of this year.

NCT Alliance executive chairman and group managing director Datuk Seri Yap Ngan Choy said additional retail space of approximately 178,000 square feet will be created to enhance this travel destination at Genting Highlands.

“The new addition of Hard Rock Cafe and the opening of Wyndham Ion Majestic Hotel at Genting Highlands signifies a monumental achievement for us, as this development will be the crown jewel in our property portfolio.

“Accomplishing this ahead of Visit Malaysia Year 2026, by elevating the offerings in an undoubtedly thriving location that draws a high number of local and foreign visitors annually, will further boost Malaysia’s tourism sector and spur the domestic economy,” he said.

Yap said the Wyndham Ion Majestic Hotel is set against the lush rainforest backdrop of the Banjaran Titiwangsa, treating its guests to the magnificent convergence of the sky, earth and sea of clouds.

He said it has 850 rooms on 50 floors, ranging from cozy studio rooms to expansive elegant suites, with a range of facilities to meet every need. Located within close proximity to Genting Skyway and Genting Highlands Premium Outlets, the property is only four kilometres away from the Genting Skyworlds Theme Park and SkyAvenue.

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