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- The company is exploring local and international project-based sales, potentially through partnerships with developers.
PETALING JAYA (May 9): The Malaysia-based real estate agency Wereg Properties, founded in 2019, reported a 40% revenue increase in 2024, driven by strong growth, strategic expansion and deeper tech integration.
Co-founder and CEO Ethan Leong said the company’s achievements reflect a long-term strategy focused on efficiency, innovation and broadening its market reach.
“We’re not just growing for the sake of numbers. It’s about building a sustainable ecosystem that empowers our agents and delivers real value to our clients,” he said in a statement.
Wereg opened a branch in Ipoh this year, marking its first major move into Perak, where property demand is rising, particularly among retirees and first-time buyers looking for affordable alternatives outside Kuala Lumpur and Penang.
“Ipoh represents a significant growth opportunity within Perak. Establishing a strong presence here, under the capable leadership of KS Khong, is crucial to our vision of serving clients across Malaysia and tapping into diverse regional markets,” he added.
Leong also mentioned that beyond geographic expansion, Wereg took steps to reduce its dependence on the subsale market. The company is exploring local and international project-based sales, potentially through partnerships with developers.
“Diversifying beyond subsales opens up new revenue streams and gives our agents more opportunities to grow,” he said.
Moreover, in terms of technology, he explained Wereg doubled down on integrating artificial intelligence (AI) and social media tools into its day-to-day operations. The company enhanced its internal enterprise resource planning (ERP) system with AI-driven features to help agents analyse market data, predict trends and accelerate client service. Social media analytics were also introduced to improve digital marketing campaigns.
“In 2024, we significantly enhanced our proprietary ERP system by integrating AI and advanced social media analytics.
“This isn’t just about having the latest tech; it’s about empowering our ‘Weregians’ with actionable intelligence and tools to provide unparalleled service and insights to their clients,” he added.
In 2022, EdgeProp and Wereg Properties inked a collaboration to strengthen the branding of the agency.
The joint effort has enhanced the efficiency on data and information sharing among the agents in the agency internally and externally.
Furthermore, Wereg Properties founder and managing director Wilson Law said the company’s performance was also shaped by a strong leadership culture.
“Our strength lies not just in numbers, but in the quality of our people. We’ve built a culture where experienced agents actively mentor new recruits, creating a powerful support system that drives collective growth,” he added.
Law also mentioned that agent development is a top priority, supported by weekly team sessions and mindset training.
“Mindset is everything. We want Weregians to think like entrepreneurs, not just employees. That shift alone can completely change how they approach challenges, clients and career progression,” he stated.
Law added that the strategic diversification beyond subsales and the calculated exploration of international markets like Japan, Taiwan and China are not reactive measures but deliberate steps toward future-proofing the business and capturing emerging opportunities.
“By investing in its people through the Wereg Academy and fostering a strong internal culture focused on agent success, the company builds a resilient and adaptable organisation.
“Wereg Properties is not merely reacting to market shifts; it is actively shaping its own trajectory, setting a benchmark for innovation and strategic growth in the industry,” he expressed.
Since its inception with just 30 agents, Wereg Properties has grown to over 500 negotiators nationwide. With revenue up 40% and regional expansion underway, the company seems poised for a larger footprint both in and outside of Malaysia.
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