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- This event showcases the vibrancy of Kuala Lumpur through Malaysian heritage experiences, artisanal showcases and digital engagement, alongside shopping rewards at BBCC
KUALA LUMPUR (Sept 26): Eco World Development Group Bhd, in collaboration with Xiaohongshu, today launched the “吉隆坡薯你会玩” Cuti-Cuti Kuala Lumpur Red Dot Event—a month-long cultural and lifestyle celebration at Bukit Bintang City Centre (BBCC).
This event showcases the vibrancy of Kuala Lumpur through Malaysian heritage experiences, artisanal showcases and digital engagement, alongside shopping rewards.
“By combining tradition with modern trends, EcoWorld and Xiaohongshu invite locals and tourists alike to rediscover BBCC,” stated Eco World in a media release today.
Event highlights
Festival Week (Sept 27 to Oct 5) | Mezzanine Floor, TUAH 1895
- Traditional Malaysian games: Congkak, Batu Seremban & Hopscotch
- Pop-up booths with artisanal crafts and local artistry
- Creative workshops: Lantern Making & Batik Painting
- Special live Gu Zheng performance (Oct 5 only)
Full Campaign (Sept 27 to Oct 31) | TUAH 1895, The Labs & LaLaport BBCC
Activation 1: Spend & Redeem: Shoppers at participating tenants can redeem exclusive Captain Potato limited-edition merchandise with qualifying receipts.
Tier 1: Spend RM200 in two same-day receipts (1 from tenants at TUAH 1895/ The Labs + 1 from tenants at Mitsui Outlet Park BBCC/ LaLaport BBCC) → Redeem Captain Potato limited-edition merchandise
Tier 2: Spend RM500 in two same-day receipts (same conditions) → Redeem premium Captain Potato limited-edition merchandise
Activation 2: Snap, Post & Redeem: Visitors who check in at three out of five designated event spots, capture photos or videos, and share them on Xiaohongshu with campaign hashtags can redeem exclusive gifts including tote bags, fridge magnets, or vouchers. Subject to availability—while stocks last.
“At EcoWorld, we believe in co-creating developments that go beyond physical spaces to inspire how people live, connect and experience the city. Partnering with Xiaohongshu allows us to celebrate culture, lifestyle and digital engagement in the heart of Kuala Lumpur, attracting both local and international visitors.
“BBCC has always been envisioned as a dynamic urban destination, and this event reflects our drive to bring that vision to life,” said Datuk Chang Khim Wah, president & CEO of EcoWorld.
Xiaohongshu is one of the world’s most influential lifestyle platforms, empowering users to discover, connect, and share authentic experiences. With over 300 million active users globally, Xiaohongshu has become the go-to space for young audiences seeking inspiration in travel, fashion, beauty, food, and cultural experiences.
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