Felix Cheng’s path in real estate is the making of a consistent closer

Felix Cheng entered the real estate industry during one of the toughest moments of his life. Financial pressure was mounting, and he needed a way out fast. “I joined real estate because I was struggling financially and needed a way out. It wasn’t about passion at first, it was survival,” he shared. But as he pushed through the early challenges, Felix found not just income, but purpose.

The career that began out of necessity eventually helped him clear his debts, rebuild his confidence, and discover a platform where he could grow and build a future.

 “We reflect, adjust, and realign , that’s how we stay consistent and improve every week,” he said.

Consistency soon became the foundation of Felix’s success. Weekly reviews with his team and developers kept everyone aligned and accountable. This rhythm of discipline and teamwork became the backbone of their performance.

One of Felix’s proudest achievements came in 2024 when he and his team successfully sold and signed 521 units in just 10 months. It wasn’t luck, it was the result of relentless consistency, a strong team culture, and the determination to push forward even during the slow months. That milestone reaffirmed a lesson he constantly reminds his team: when everyone is aligned and driven, results will come.

However, the journey wasn’t without challenges. The toughest period for Felix came during the “gap phase” between project launches. After fully selling out a development, there was a momentary emptiness a lull that made sustaining performance difficult. Instead of losing momentum, Felix turned the quiet period into preparation time. His team focused on training, sharpening their strategies, and supporting one another.

Resilience paid off, allowing the team to hit the ground running when the next launch arrived.

Today, Felix’s message to new agents striving to achieve their first RM200k is simple but powerful: “Don’t stop until you succeed and don’t walk the journey alone. Find a mentor who has done it before, follow their steps, stay consistent, and trust the process.”

For Felix, real estate success is built on mindset, discipline, and the willingness to learn. What started as a survival decision has become a meaningful, purpose-driven career one built on perseverance, teamwork, and unwavering commitment.

 

FELIX CHENG - REN 25339 (Member)