Tropicana kicks off CNY campaign with RM2.89m rewards; new show units of Genting Highlands, Langkawi, Johor projects in PJ gallery

PETALING JAYA (Feb 6): Tropicana Corporation Bhd has launched its Chinese New Year (CNY) campaign alongside a brand film, and new show units at its flagship property gallery, featuring developments in Johor, Genting Highlands, and Langkawi.

The initiative highlights the group’s focus on resort-style and lifestyle-driven residential properties.

Its marketing and sales, and business development managing director Ixora Ang said the campaign aligns with the group’s brand mantra, Redefining the Art of Living, and includes exclusive prosperity packages, a locally-produced multicultural film called "Redefining the Art of Living", and a specially composed-CNY song by YouTube influencer Han Xiao Aii.

“This year also saw the introduction of Tropicana's mascots, ZiZi and TuTu, to enhance the customer experience at our gallery,” she said during the media presentation at Tropicana Gardens Office Tower in Petaling Jaya (PJ).

Ang added that the flagship property gallery now houses three show units from the group’s signature developments, making it easier for buyers to experience multiple resort-style and holiday properties in one location.

“New show units at our flagship gallery on Level 10 in Tropicana Gardens Tower Office include Breeze Hill Shoppes & Serviced Apartments at Tropicana Avalon in Genting Highlands, starting from RM348,000, Clarissa Serviced Suites at Tropicana Cenang in Langkawi, starting from RM591,000, and Skypark Kepler at Lido Waterfront Boulevard in Johor Bahru, starting from RM454,000,” she said.

CNY Campaign offers buyer rewards for 11 projects

Meanwhile, the CNY campaign runs until Feb 28, covering 11 developments, including Tropicana Aman (Kota Kemuning), Tropicana Alam (Puncak Alam), Tropicana Metropark (Subang Jaya), Tropicana Gardens (Petaling Jaya), Tropicana Grandhill (Genting Highlands), Tropicana Paradise (Genting Highlands), Tropicana Avalon (Genting Highlands), Tropicana Cenang (Langkawi), Tropicana Uplands (Johor), Tropicana Danga Bay (Johor), and Lido Waterfront Boulevard (Johor).

The campaign offers buyer rewards of up to RM2.89 million, referral incentives of up to RM80,000, and financing options through Maybank MyDeco and the Easy Payment Scheme, which allows staggered payments over the launch period.

Open house events will be held at selected galleries in Subang Jaya, Genting Highlands, Johor, and Puncak Alam between Feb 7 and March 1, featuring property tours, and buyer engagement activities.

Looking ahead, Ang told EdgeProp Tropicana’s development pipeline for 2026 will focus on Genting Highlands, Cyberjaya, Langkawi and Kota Kemuning, targeting both resort, and lifestyle-driven residential demand.

In Genting Highlands, Breeze Hill serviced apartments and commercial components under Tropicana Avalon will be launched in phases.

“Breeze Hill serviced apartments Tower A will be launched in the first quarter of 2026, followed by shop offices in the second quarter, Odesea serviced apartments in the third quarter, and Breeze Hill Tower B and shoppes in the fourth quarter,” she said.

Launches scheduled for the third quarter include Tropicana Avan In Cyberjaya, comprising serviced apartments and retail shops; Rumah Idaman at Tropicana Aman; and Odesea serviced apartments in Langkawi.

Several landed residential projects in Langkawi: Maia Solana, Maia Calista, and Maia Estela are planned for the fourth quarter.

Ang added that ongoing projects across the group’s townships include TwinPines serviced suites, Clarissa serviced suites, and Beachwalk shoppes in Langkawi; Avisa terrace homes, and Breeze Hill shoppes and serviced apartments in Genting Highlands; Summit Commercial Hub, Fraser Heights terrace homes, and Skypark Kepler branded residences in Johor; Varia shop offices in Kota Kemuning; and SouthPlace residences in Subang Jaya.

She said Tropicana expects multiple vacant possessions in 2026, including Assana serviced suites, Merissa serviced suites in Langkawi, Edelweiss serviced residences in PJ, and Umara shop offices in Kota Kemuning.

On the digital front, Ang said Tropicana will continue expanding its T360 ecosystem to enhance customer engagement, and sales efficiency.

“T360 enhancements will be rolled out in phases, including a new podcast launch in the first quarter, the all-new T360 app in the second quarter, the T360 Cover Stars talk event series in the third quarter, and the T Marketplace e-commerce platform in the fourth quarter,” she said.

She added that Tropicana is strengthening its hospitality operations under T Journey, Tropicana's premium short-stay platform and professional hospitality management arm overseeing hotels and serviced residences with structured standards.

“T Journey partnerships with airlines, attractions, travel platforms, F&B operators, and event spaces will be announced on Feb 10,” Ang said.

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