OSK Property unveils Aura following 80% sell-out of BLVD in Melbourne Square, Australia

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Increasing its footprint abroad, Malaysian developer OSK Property Holdings Bhd recently unveiled Aura, a RM2.25 billion (A$800 million) residential tower that will form the next phase of the RM9.85 billion Melbourne Square in Southbank — one of Melbourne’s most prominent inner-city neighbourhoods in Australia.

Aura follows the success of BLVD, the previous residential tower within Melbourne Square, which has achieved approximately 80% sales after two and a half years on the market.

“We have been very encouraged by the strong response to BLVD, and the continued demand for the level of amenity, design and connectivity that the Melbourne Square precinct offers,” said OSK Property Australia CEO Woon Chong Boon.

Adding to the Melbourne Square’s evolving skyline, Aura rises 67 storeys above the popular Southbank vicinity, offering residents sweeping views of the nearby Royal Botanic Gardens and Melbourne city panorama, stated its recent media release.

The development comprises 673 residences, introducing a design concept that is focused on wellness, community, and contemporary urban living. Unit sizes range from 463 sq ft for studio units to 1,496 sq ft for three-bedroom homes, with prices starting from RM1.66 million.

Residents will have access to a comprehensive suite of lifestyle and wellness facilities located across multiple levels of the building. The Aura Club on Level 7 will feature an indoor pool, cold plunge, spa, gymnasium, Reformer Pilates studio, yoga room, sauna, steam room, library, work-from-home areas, and landscaped garden terraces with outdoor dining spaces and a tea house pavilion.

Higher in the tower, the Meridian Club on Levels 49 and 50 will offer lounge areas, a conservatory, and private dining spaces designed for gatherings. The top two levels, known as the Cumulus Club, will include lounges, wellness treatment rooms, private spa facilities, and meditation spaces overlooking the skyline.

The building will also be complemented with approximately 17,222 sq ft of retail space on the ground floor and Level 1.

Sustained housing demand in Melbourne

According to OSK Property, the launch comes at a timely juncture, when Australian residential property is regaining attention among Malaysian investors. This is backed by a stable economic environment, transparent regulatory framework, and sustained housing demand in key gateway cities such as Melbourne.

Consistently ranked among the world’s most liveable cities, the state capital of Victoria continues to stand out as one of the country’s most attractive long-term residential property markets. Its population growth is among the most robust in the country, driven by international migration, a globally-recognised education sector, and its role as a major financial and cultural hub. These fundamentals have propelled housing demand, especially within well-connected inner-city precincts.

Woon said Aura represents the next phase of evolution for the Melbourne Square vision.

“Aura stands tall as an exemplar of holistic wellness, where the focus on social, physical and mental wellbeing creates a calm and restorative living environment within the heart of Southbank,” he said.

Aura’s location, along 7 Hoff Boulevard in Southbank, positions it directly adjacent to the central business district (CBD) and the Yarra River — offering residents convenient proximity to employment, lifestyle, and cultural destinations.

From Southbank, residents are within minutes of Melbourne’s financial district, the Arts Precinct, the National Gallery of Victoria, the Crown entertainment complex, and a network of riverside F&B.

Tram access is situated at the doorstep of the development, allowing hassle-free commutes to many urban highlights without the need to drive.

Aura forms part of Melbourne Square, a fiveacre, freehold integrated precinct that combines residential towers, retail offerings, and public green spaces within a single master-planned development. Large scale integrated projects of this nature remain relatively uncommon within Melbourne’s city centre areas, said the statement.

The precinct features Kennedy Park, a 40,325 sq ft public garden, alongside a Woolworths supermarket, Nido Early School Learning Facility, cafes, and restaurants.

For investors, Woon said, proximity to employment centres, cultural institutions, operational retail offerings, and lifestyle amenities is often seen as a key driver of both tenant demand and long-term capital appreciation.

OSK Property officially unveiled Aura to potential Malaysian buyers at a showcase held at EQ Hotel Kuala Lumpur in April. Construction on the project is expected to commence in late 2026, while the completion is planned in stages by 2029.

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