Myra partners Unity Kitchen to offer fitted kitchen packages at Myra Senja in Subang 2

SHAH ALAM (June 25): Myra, the residential brand of Oriental Interest Bhd, has partnered with Unity Kitchen Sdn Bhd to provide fitted kitchen cabinetry packages for all its open-market units at Myra Senja as part of its efforts in reducing renovation hassle for homebuyers.

Myra people and growth chief Akil Hassan said that at Myra Senja, a serviced apartment development in Subang 2, Selangor, the team looks closely at customer needs from a homeowner-first perspective.

“From the orientation of the buildings to maximise views, to the design of the homes, every decision was made with homeowners in mind.

“We saw a shortage of larger units in the area and wanted to introduce something new to the neighbourhood that would meet the needs of young families looking for more space and greater freedom in how they live,” he said during the press conference after the memorandum of understanding (MoU) signing ceremony at the Myra Senja sales gallery on Monday.

Akil added that the same approach is applied to facilities planning — prioritising practical, cost-efficient amenities for daily use.

“Partnerships with brands such as Panasonic and Unity Kitchen are intended to deliver added value, with Unity Kitchen selected for its shared focus on long-term homeowner experience.

“When homeowners receive a kitchen, they want more than just cabinets. They want a fully functional kitchen that delivers value, quality workmanship, and thoughtful design. These are the qualities Unity Kitchen brings to the project. The homeowner experience begins upon key collection, when residents start interacting directly with the delivered products and features,” he said.

Project details and upcoming launches

Myra Senja has a gross development value (GDV) of about RM400 million and comprises three residential towers with three- and four-bedroom units ranging from 1,101 sq ft to 1,409 sq ft. Prices range from RM658,000 to RM988,200.

Under the collaboration, each open market unit will come with upper and lower kitchen cabinets, quartz stone countertops, cooker hoods, soft-close drawers, and related fittings. Selected Type T2B units will also include an island counter.

The development will also feature facilities including a landscaped podium, 25m lap pool, badminton courts, reading room, and outdoor fitness areas, alongside ground-floor retail units and a boutique hotel component.

Strong demand from upgrader segment

On buyer profile, Akil said purchasers are largely from surrounding areas, particularly upgraders.

“People upgrading from areas such as Ara Damansara, Kota Damansara, Subang and Elmina see value in this product because they are looking for larger homes that are still within reach financially.

“Many are looking for units of around 1,000 sq ft and above, which are increasingly difficult to find under RM1 million in nearby mature townships,” he added.

Having recorded a 60% take-up rate for its first phase, Tower B, driven entirely by Malaysian purchasers, Myra is scheduling the launch of Block A in the third quarter.

Kitchen package designed for long-term use

Unity Kitchen founder and CEO Erny Looi Chee En said the collaboration was not limited to cabinetry supply, but focused on long-term functionality and usability.

“The focus was on creating a kitchen that is practical, convenient and designed for long-term use,” he said, adding that the design incorporated the “golden triangle” concept to improve kitchen workflow.

“The design also includes storage management systems, hygiene-focused materials, and German-branded hardware and drawer systems with long-term support.

“Our job is not complete on the day homeowners receive their keys. Our job is only beginning. We want to make sure they can continue using the kitchen comfortably for many years without facing unnecessary stress,” Looi added.

The move follows an earlier collaboration with Panasonic Malaysia to provide selected energy-efficient home appliances for eligible units at the project.

Expansion pipeline and Subang 2 potential

Meanwhile, Myra chief operating officer Wendy Lim said the company remains expansion-focused as it looks ahead to 2026–2027, with multiple residential launches already in the pipeline.

“This includes projects in Cahaya SPK and Sungai Buloh, all located within a five-kilometre radius of the current area, alongside Myra Embun in Kajang, which is expected to be launched soon,” she told EdgeProp.

Lim also said while fitted kitchens do increase development costs, the impact on buyers is minimal when spread across long-term financing structures.

“A kitchen that may cost around RM50,000 becomes much more manageable when bundled into the property price and financed over 20 to 30 years. From a buyer’s perspective, the additional cost becomes negligible because of long repayment periods.

“On furnishing cost, we developers put in bulk procurement, and that creates economies of scale,” she said, adding the company remains open to future brand partnerships, depending on project suitability.

“The market has also shifted in recent years, with buyers now expecting more ready-to-move-in components, but placing greater emphasis on quality and relevance rather than standardised packages,” Lim said.

She also noted Subang 2 continues to show strong potential, supported by improving connectivity via the Damansara–Shah Alam Elevated Expressway (DASH), and proximity to Kwasa Damansara, Ara Damansara, and Mont’Kiara.

“We see a lot of potential in Subang 2. Prices here are still about 20% lower than Kwasa Damansara, which presents a good opportunity for buyers.

“The area remains under-recognised but is expected to gain traction once buyers experience its accessibility to surrounding growth corridors. We are also actively exploring additional land acquisition opportunities in the area for future developments,” Lim stated.

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